Mon, 27 October 2014
Christi McNeill serves as the Social Media and Digital Strategy Manager for Patrón Spirits Company, the world’s no. 1 premium tequila. In addition to her online communications and marketing duties, Christi works as a “voice” behind the Patrón Twitter, Instagram, and Facebook accounts (@Patron). Previously, Christi managed social media communications for Southwest Airlines and was a key developer of the Social Business model and roadmap for airline. She intimately understands the reach of the media and has been the author of several successful story placements creating positive buzz for the brands she’s worked for. She’s been featured in the New York Times, mashable.com, and USA Today as a communicator that “gets it.” Christi was recently named as a Social Media MVP by PRNews. A Texas native, Christi holds a Bachelor’s Degree in Journalism from Texas Christian University in Fort Worth.