All the Social Ladies with Carrie Kerpen

Katie Cowie is the Social Media Supervisor at Resolution Media based out of Charlotte, NC. In that role, Katie provides social media strategy for Lowe's Home Improvement and leads a team who manages all paid social media for Lowe's. Prior to her role, Katie was the Engagement Marketing Manager for Gazelle, a late-stage consumer start-up based out of Boston, MA, where she managed social media, emerging platforms, events, and launched Gazelle's content marketing program and blog. Katie grew up in Massachusetts and attended Bentley University in Waltham, MA and recently moved to North Carolina. In her spare time she competes in equestrian sports.

Direct download: SocialLadies_51_Katie_Cowie.mp3
Category:general -- posted at: 10:27am EDT

Michelle Magoffin is passionate about technology and fascinated by the way people integrate it into the functions of their daily lives. She has 15 years of digital marketing experience, in the retail, real estate, automotive, and financial services industries, working with companies like,, technology and ecommerce startups, and a variety of small businesses. Michelle is currently the director of social media marketing at Farmers Insurance, where she leads the content marketing and social media strategy for the Farmers Insurance and 21st Century brands, as well as the Farmers agent social media program. You can find Michelle, and links to all of her social sites, at

Direct download: SocialLadies_50_Michelle_Magoffin.mp3
Category:general -- posted at: 2:30am EDT

Elina Furman is the publisher of A-List Mom and A-List Mom Travel by day and a frequent parenting columnist by night. She is also the author of over 20 books. Constantly on the hunt for new stylish products and new experiences, she believes that some of the best minds have migrated from NASA and are dreaming up the next cool, flying stroller. She lives in Westchester, N.Y., with her husband and 3-year-old son. Send her a tweet at @a_listmom and @alisttravel.

Direct download: SocialLadies_49_Elina_Furman.mp3
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Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

Direct download: SocialLadies_48_Dorie_Clark.mp3
Category:general -- posted at: 2:30am EDT

Aliza Licht is the SVP of Global Communications at Donna Karan International and DKNY PR GIRL (@dkny on Twitter), the company's award-winning social media personality. Licht was listed as #30 in The New York Daily News "Top 50 Most Powerful Women in New York," she is a an inaugural TEDx Times Square speaker, has been profiled by The New York Times in "PR Girl Revealed as PR Executive," E! News "A Day in the Life," Good & IBM's "Figures of Progress" and TIME Style & Design's "Six Women Who Rule the Fashion World," among many others.

Licht's first book, Leave Your Mark, is available on preorder now and due out in May 2015 by Grand Central Publishing (U.S.) & Little, Brown and Company (U.K.).

Direct download: SocialLadies_47_AlizaLicht.mp3
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Petra Nieger is Senior Director, Marketing Communications at Polycom. Prior to joining Polycom, she oversaw a team that managed digital, social and traditional communications at Siemens Healthcare as well as held several social and digital marketing positions at Cisco. She led social business at Cisco, and was responsible for initiatives to deepen and broaden social capabilities, drive participation and scale social media through employee and customer engagement. She was named by FierceCMO a Woman to Watch in B2B Marketing in 2014, received Top Digital Marketer of the Year award in 2013 and was named one of the top 25 Digital Marketers in 2012 by BtoB Magazine, as well as made iMedia’s 10 Hottest Digital Marketers list in 2013.

Direct download: SocialLadies_46_PetraN.mp3
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Julia Pimsleur is the CEO and Founder of Little Pim, the leading system for introducing young children to a second language. Little Pim has won 25 awards and features the proprietary Entertainment Immersion Method. She has raised over $25M including $4.5M in venture and angel funding and $20M in philanthropic dollars. Julia created the Double Digit Academy as a forum to support and mentor women while helping drive the number of women-owned, VC-funded businesses into the "double digits".

Direct download: SocialLadies_45_Julia_Pimsleur.mp3
Category:general -- posted at: 2:30am EDT

Allyson Downey is CEO and co-founder of weeSpring, a start-up that helps new and expecting parents collect advice from their friends about what they need for their baby. Her entrepreneurial spirit dates back to elementary school, when she had a face-painting business for birthday parties, and it's carried her through roles with Random House, Eliot Spitzer, and Credit Suisse. She has an MBA from Columbia Business School, an MFA from Columbia University's School of the Arts, and a BA from Colby College. She serves on the board of Democracy Prep Public Schools, one of the country's top charter management organizations, and lives in New York City with her husband and weeSpring co-founder Jack and their toddler.

Direct download: SocialLadies_44_Allyson_Downey.mp3
Category:general -- posted at: 2:30am EDT

Dayna Hathaway joined Extra Space Storage in 1999 after beginning her career in the agency and high-tech worlds. She has played an integral part in growing the marketing department from 3 people to more than 40. In addition, she has helped to grow the organization from 30 retail locations to over 1000+ today. Dayna has overseen marketing activities in various functions for the past 15+ years and has experience in driving integrated marketing plans using interactive, social, television, branding and even local grass roots tactics – all helping her maximize revenue for 1000+ self-storage facilities across the country. Dayna played a pivotal role in the move from yellow page advertising to interactive channels while increasing occupancy and reducing CPAs with more efficient online channels. She currently oversees all social media, content marketing and branding functions for the organization.

Direct download: SocialLadies_43_Dayna_Hathaway.mp3
Category:general -- posted at: 10:49am EDT

Christi McNeill serves as the Social Media and Digital Strategy Manager for Patrón Spirits Company, the world’s no. 1 premium tequila. In addition to her online communications and marketing duties, Christi works as a “voice” behind the Patrón Twitter, Instagram, and Facebook accounts (@Patron). Previously, Christi managed social media communications for Southwest Airlines and was a key developer of the Social Business model and roadmap for airline. She intimately understands the reach of the media and has been the author of several successful story placements creating positive buzz for the brands she’s worked for. She’s been featured in the New York Times,, and USA Today as a communicator that “gets it.” Christi was recently named as a Social Media MVP by PRNews. A Texas native, Christi holds a Bachelor’s Degree in Journalism from Texas Christian University in Fort Worth.

Direct download: SocialLadies_42_Christi_McNeill.mp3
Category:general -- posted at: 2:30am EDT