All The Social Ladies with Carrie Kerpen

On Today’s show we are speaking with Courtney Spritzer; graduate of New York University and co-founder of SOCIALFLY which, she started with her business partner Stephanie Abrams in 2011. Prior to the creation of Socialfly, she held positions as a bond underwriter at Hanover Insurance Group and as a financial analyst at American Express. While employed with America Express, she was captivated by the social media movement taking place within the company and across most fortune 500 companies. It was then Courtney realized that social media was becoming a fast growing marketing platform and became fascinated by the quickly evolving industry and it’s marketing and communications benefits for all businesses. Socialfly was started to help businesses navigate the world of social media and speak to their customers in new ways. Since 2011, Socialfly has become a fast growing business that has helped over 100+ brands develop their social media presence.

Direct download: SocialLadies_18_Courtney_Spitzer.mp3
Category:general -- posted at: 3:30am EST

On Today’s show we are speaking with Sandy Carter; General Manager, IBM Ecosystems and Social Business Evangelism. Sandy is responsible for IBM’s worldwide focus on building ecosystems around core growth areas which, drives approximately one-third of IBM’s revenue and is a critical element in IBM's overall strategy. She is also responsible for the award-winning Global Entrepreneur Program which has delivered over 2,000 mentors to help startups and entrepreneurs expand and grow.  A recognized thought-leader in social business, Sandy is an award-winning author of 3 books and was recently named in Forbes Global Top 40 in Marketing. She is also passionate about women's leadership and is a founding member of WITI (Women in Technology International) and IBM’s Super Women Group, a community of over 20,000 women worldwide.

Direct download: SocialLadies_17_Sandy_Carter.mp3
Category:general -- posted at: 2:18am EST

On this rebroadcast, we revisit our conversation with Amanda Sheldon; Director of Digital Marketing and Communications at Medtronic Diabetes. Amanda originally started in the technology PR world and was able to merge her skills in communication and her love of science & technology to move into the healthcare field. Tune in to hear about her unique relationship with social media, the passion she has for the communities she helped build, and how her team empowers individuals to tell their stories and add value to the lives of others. Working in a regulated industry is challenging and Amanda shares how her team manages the required processes, why active listening is so important and the metrics they use to measure their success in social media.

Direct download: SocialLadies_RB_Amanda_Sheldon.mp3
Category:general -- posted at: 9:49am EST

On today's rebroadcast, we revisit our conversation with Lisa Gavales; she is a trail-blazer when the internet bubble burst and two time CMO. Most recently working with Talbots, where she oversaw all aspects of brand and retail marketing and prior to this, with EXPRESS the clothing store where she was instrumental in building the profile and presence of the brand. Lisa has won a number of awards including Top CMO on Twitter (rank #4) and Most Likeable CMO (awarded by Likeable Media 2012) for sharing with us behind the scenes of runways, photo-shoots, top models and on-set style. She single-handedly managed @ExpressLisaG because she believes Twitter is not about hearing from a company; it's about hearing from a person within the company. More recently she has spoken at the Women in Retail Leadership Summit 2014 and Retail BIG Show 2014. The words she goes by are - "Always in the market for the Next Big Idea, always in the market for great Talent, and always looking to have a good time while working hard!" Tune in to hear her story and more on Episode 12 of All The Social Ladies.

Direct download: SocialLadies_12_Lisa_G_-_Rebroadcast.mp3
Category:general -- posted at: 10:55am EST

On today's show we are talking to Anita Rosner. Anita is the Founder and CEO of the Future Leaders’ Development program (a/k/a raising her own children). After decades of working on Wall Street and Madison Avenue, Anita decided to retire from corporateAmerica to become a stay-at-home mother extraordinaire. In addition to running her family, she has also been aphotographer, champion archer, fundraiser, and accidentalpolitician. Currently, Anita writes the blog SNORK, to spread laughter and good cheer, and as a means of avoiding housework. Tune in to hear more!

Direct download: SocialLadies_16_Anita_Rosner.mp3
Category:general -- posted at: 3:30am EST

On today’s show we are speaking with Jamie Simoni; Social Marketing Manager at American Eagle Outfitters where she currently leads the social media strategy including community management and engagement for the brand’s 9+ million followers. Through compelling content and social advertising buys she has contributed to the brand’s impressive social media presence over the past three years. Prior to American Eagle Outfitters, Jamie worked as an Account Executive at Krome Communications on a variety of B2B, B2C and Nonprofit accounts. She was primarily responsible for public relations outreach, media planning and project management. Jamie also describes herself as a “Turbo Fit junkie” and believes that red wine and ice cream can fix anything! Tune in to find out more!

Direct download: SocialLadies_15_Jamie_Simoni.mp3
Category:general -- posted at: 10:26am EST

On today's show we are speaking with Casey Danton; Community Manager at Likeable Media. Casey got her start in social media the moment she got her first smartphone. With a background in art and education she saw some nail art featured on Instagram and was immediately captivated. Two years later she had grown a following of almost 30,000 on Instagram, launched her own blog inspired by fashion, art and popular culture at DullLikeGlitter.com, been invited to cover New York Fashion Week and has had her manicures featured online on Cosmopolitan, The Daily Beast and Nail It! Magazine. She has created manicures to help promote clients and has done nails for the book Silent Echo and various brands. Deciding to shift her career to social media professionally she left education and has worked for DIOSA Nails, TapeMeasure and Likeable Media. She enjoys all things fashion and beauty and you can usually find her at a fashion show or art museum on the weekends. Tune in to hear her story and more!

Direct download: SocialLadies_14_Casey_Danton.mp3
Category:general -- posted at: 10:14am EST

On Today's show we are speaking with Kelli Agnich; Merchandising and Social Media Coordinator at Zazzle - the online retailer that allows users to upload images and create their own merchandise, or buy merchandise created by other users, as well as use images from participating companies. Founded in 1999, Zazzle now has over 40K Twitter followers and more than 100K Facebook 'likes'. In 2007, the company was recognized by TechCrunch as "best business model" and in 2010, was named one of the "Hottest Silicon Valley Companies" by Lead411. Kelli has been with Zazzle since October 2013, managing their social media platforms including Facebook, Google+, Pinterest, Twitter and Instagram. Tune in to hear her story and more!

Direct download: SocialLadies_13_Kelli_Agnich.mp3
Category:general -- posted at: 3:30am EST

On today's show, we are speaking with Lisa Gavales; trail-blazer when the internet bubble burst and two time CMO. Most recently working with Talbots, where she oversaw all aspects of brand and retail marketing and prior to this, with EXPRESS the clothing store where she was instrumental in building the profile and presence of the brand. Lisa has won a number of awards including Top CMO on Twitter (rank #4) and Most Likeable CMO (awarded by Likeable Media 2012) for sharing with us behind the scenes of runways, photo-shoots, top models and on-set style. She single-handedly managed @ExpressLisaG because she believes Twitter is not about hearing from a company; it's about hearing from a person within the company. More recently she has spoken at the Women in Retail Leadership Summit 2014 and Retail BIG Show 2014. The words she goes by are - "Always in the market for the Next Big Idea, always in the market for great Talent, and always looking to have a good time while working hard!" Tune in to hear her story and more on Episode 12 of All The Social Ladies.

Direct download: SocialLadies_12_Lisa_G.mp3
Category:general -- posted at: 8:31am EST

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