All The Social Ladies with Carrie Kerpen

Sharon Gordon is the Digital Behavior Intelligence Leader at Dun & Bradstreet. She manages the company’s Social Media program and team, and also works on content development, eCommerce and Web analytics. Sharon holds an advanced degree in social sciences, specializing in qualitative and quantitative research methodology. She has worked in the telecom, media, education, and government fields in Marketing, Market Research, Analytics, PR, and Digital Media.

Direct download: SocialLadies_36_Sharon_Gordon.mp3
Category:general -- posted at: 2:30am EST

Lauren Berger is the CEO & Founder of InternQueen.com, a FREE internship destination for young people attracting hundreds of thousands of ambitious young people every month. She is arguably the nation’s most in demand career and internship expert and speaks to thousands of high school students, college students, and recent grads every year, motivating and inspiring them. Berger is known as "The Intern Queen" as she successfully completed 15 internships at high-profile companies like Fox, MTV, and NBC during her four years in college, which led to the successful launch of her own business in 2009. Her first book, All Work, No Pay: Finding an Internship, Building Your Resume, Making Connections, and Gaining Job Experience, is a national best-seller and her second book, Welcome To The Real World, came out on April 22nd. In the new book, Lauren re-writes the rules for millenials in the workplace, demonstrating how to succeed in their first, second, and third jobs after graduation. Recently Berger has been featured on The Today Show, Fox & Friends, the Marie Osmond Show, The New York Times, Seventeen Magazine, and more. Follow along on Facebook, Twitter, Instagram and LinkedIn for the most up to date internships and resources!

Direct download: SocialLadies_35_LaurenBerger.mp3
Category:general -- posted at: 4:14pm EST

Melissa Carrier is a lifelong Rhode Island resident, and a total geek for all things digital. A graduate of the University of Rhode Island, she holds degrees in Marketing, French, and International Business and is proud to have not taken a single course on Social Media (because they didn't exist then). In spite of all this, she managed to become the US Social Media Manager for the world's leader in cut crystal, Swarovski and continues to learn the craft of digital communications.

Direct download: SocialLadies_34_Melissa_Carrier.mp3
Category:general -- posted at: 2:30am EST

Laurie Meacham is the Manager of the Customer Commitment and Social Media team JetBlue Airways. She helped shape JetBlue's social strategy and form the framework for a cross departmental working group. Officially started in October 2010, the Salt Lake City-based team currently consists of 25 crewmembers and operates in tandem with New York City-based experts from other departments, including Corporate Communications, Marketing, and Loyalty to address customer concerns or deliver real-time customer feedback to those internal resources best suited to address them.

Direct download: SocialLadies_33_Laurie_Meacham.mp3
Category:general -- posted at: 2:30am EST

As Global Lead of Global Consumer Engagement for Gap in NYC, Tricia Nichols is responsible for creating a consumer-first plan that bonds between brands and consumers.  Her focus is on digital, social, media, partnerships, branded entertainment & music. Prior to Gap, Tricia’s career included both agencies and brands, including Managing Partner at MediaCom, Senior Lead of Portfolio Projects at PepsiCo and a Group Leader role at TracyLocke.  In these roles, she led activations in emerging media, multicultural, local marketing, social/mobile loyalty, shopper & branded entertainment.   She also helped launch the first PepsiCo10 platform. Tricia is currently an active advisor to start-ups within the retail, digital, entertainment and music spaces & was once an Adjunct Professor.

Direct download: SocialLadies_32_Trischa_Nichols.mp3
Category:general -- posted at: 2:30am EST

Amanda Changuris is a Senior Social Media Marketing Analyst for Highmark, Inc. She began her professional life as a TV and radio news anchor and reporter, transitioning to marketing, communications and social media more than 7 years ago. Amanda is the Twitter lead and blog co-lead at Highmark. She also won Social Media Professional of The Year in 2013.

Direct download: SocialLadies_31_Amanda_Changuris.mp3
Category:general -- posted at: 2:30am EST

On this rebroadcast, we revisit our conversation with Sandy Carter; General Manager, IBM Ecosystems and Social Business Evangelism. Sandy is responsible for IBM’s worldwide focus on building ecosystems around core growth areas which, drives approximately one-third of IBM’s revenue and is a critical element in IBM's overall strategy. She is also responsible for the award-winning Global Entrepreneur Program which has delivered over 2,000 mentors to help startups and entrepreneurs expand and grow.  A recognized thought-leader in social business, Sandy is an award-winning author of 3 books and was recently named in Forbes Global Top 40 in Marketing. She is also passionate about women's leadership and is a founding member of WITI (Women in Technology International) and IBM’s Super Women Group, a community of over 20,000 women worldwide.

Direct download: SocialLadies_RB_Sandy_Carter.mp3
Category:general -- posted at: 5:53pm EST

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