Mon, 3 November 2014
Dayna Hathaway joined Extra Space Storage in 1999 after beginning her career in the agency and high-tech worlds. She has played an integral part in growing the marketing department from 3 people to more than 40. In addition, she has helped to grow the organization from 30 retail locations to over 1000+ today. Dayna has overseen marketing activities in various functions for the past 15+ years and has experience in driving integrated marketing plans using interactive, social, television, branding and even local grass roots tactics – all helping her maximize revenue for 1000+ self-storage facilities across the country. Dayna played a pivotal role in the move from yellow page advertising to interactive channels while increasing occupancy and reducing CPAs with more efficient online channels. She currently oversees all social media, content marketing and branding functions for the organization.