All The Social Ladies with Carrie Kerpen

Bethany Evans recently joined Southwest Airlines as Business Consultant Social Market Strategy. Prior to joining Southwest, she served as Social Media Manager at JCPenney, where she led the engagement team in content creation and community management across JCPenney’s social channels. Bethany has planned and executed a number of industry-leading campaigns including #JCPCup and #StompALittleLouder, and she has been a featured speaker for SocialMedia.org, discussing how to win at social media contests. A Colorado native, Bethany holds a Bachelor’s Degree in Journalism from Washington & Lee University in Virginia.

Direct download: SocialLadies_58_Bethany_Evans.mp3
Category:general -- posted at: 10:01am EDT

Mallorie Rosenbluth is the VP of Client Services at Likeable Media. Prior to joining the team, Mallorie was a marketing consultant at Wegmans Food Markets. Her previous roles at Likeable include Director of Small Business and Managing Director of New Client Strategy. Mallorie now oversees both account and creatives service and ensures clients have a “likeable” experience and the teams produce amazing work that get results. Her speaking credentials include Social Media Week, NYU’s Social Media Intensive Week, Digital Summit (Phoenix, Long Island), and others. She was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions.

Direct download: SocialLadies_57_Mallorie_Rosenbluth.mp3
Category: -- posted at: 10:17am EDT

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, she is the author of five Financial Times books - her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012. Deirdre is an adjunct professor at New York University (NYU), an online instructor for UMASS at Amherst Journalism Department, and she speaks nationally and internationally on the topics of PR, marketing and social media communications. She also serves on the Board of the Social Network Association and is working with the founders on the #50Shows Empowering Women Movement giving women a voice and platform through media.

Direct download: SocialLadies_56_DeirdreBreakenridge.mp3
Category:general -- posted at: 12:12pm EDT

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