Mon, 1 June 2015
Diana Plazas is the Director of Global Brand Marketing for DoubleTree by Hilton, at Hilton Worldwide. In this role, Diana oversees advertising, offline and online media, as well as marketing and social media strategy for the brand and its more than 400 hotels in over 30 countries around the globe. She has been part of the team that worked on the repositioning of the brand back in 2011, as well as its award winning campaigns such as the Cookie CARE-a-van, the Little Things Project and DTour. In 2014, her team led the launch of a brand new multi-channel campaign called “First the Cookie”, as well as supporting the on-going Cookie Care global activations in partnership with Public Relations. Diana has been working with the brand since 2009 and previous to that she managed search engine marketing for the Hilton Worldwide portfolio of brands, where starting in 2006 she worked on both organic and paid search marketing strategy. Previous to Hilton Worldwide, Diana worked with digital brands in both the Health & Beauty, as well as Real Estate categories.