All The Social Ladies with Carrie Kerpen

Marie Bonaccorse is an experienced and seasoned Social Media Manager. She spent four years as the social media & community manager for some of Procter & Gamble’s largest and most iconic brands. She brought life, laughter and fun into Bounty, Charmin, Gillette and Puff’s social media before deciding to leave and start her own consulting business, The Sassy Tweetress. Her “keep it real” attitude has helped bring about accolades from numerous trade and media publications. Her real time responses and witty conversations have earned Charmin the title of Sassiest Brand on Twitter from Time Magazine as well as numerous Best In Class social media lists. A busy mom of three little ones, her home life definitely feeds her creativity and work. Originally from Puerto Rico, her father’s work with the military afforded her the opportunity to move all around the world. This unique perspective and experience also comes into play when helping define online voice, tone and equities.

Direct download: SocialLadies_76_Marie_Bonaccorse.mp3
Category:general -- posted at: 1:11am EDT

Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year’s largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX. Lyndsay is a three-time Emmy award winner, two time Emmy award nominee and in the Spring of 2015 was named one of Cynopsis Media’s Top Women in Digital. Prior to her career at NBC, Lyndsay served as a producer at Trailblazer Studios in Raleigh, North Carolina.

Direct download: SocialLadies_75_Signor.mp3
Category:general -- posted at: 2:30am EDT

Kristal Bergfield is a leader and trusted advisor who just gets it done. Her career spans marketing, business development, and operations for the earliest stage startups to some of the world’s most valuable brands. Most recently, she was VP of Business Operations at Ordrx, overseeing the product roadmap, client service operation, and marketing communications. Prior to Ordrx, she was the co-founder of a consumer payments platform called Ultapay and also spent eight years at American Express. Kristal is a leader and mentor in the NY startup community where she advises Panna and Charming Robot, and Founded Caffeine & Connections, a monthly networking event.

Direct download: SocialLadies_74_Kristal_Bergfield.mp3
Category:general -- posted at: 2:30am EDT

Jen McClure is a marketing and communications professional with nearly 30 years of experience. She is currently VP of Digital & Social Media at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. She leads the company's Digital Center of Excellence, and her role focuses on digital strategy, enablement and governance. In 2008, Jen helped launch Redwood Collaborative Media, and served as CMO from 2008-2010, when the company was acquired and relocated. She served as managing director of boutique consulting firms, including the re:imagine group and Albrycht McClure & Partners. She managed marketing and PR for Ziff Davis, was an account executive at Ketchum Public Relations, was a business reporter for the Hudson Valley Business Journal, and co-produced/co-hosted a community affairs radio program in the Hudson Valley, New York. From 1990–1992, Ms. McClure managed research and publishing for New Electronic Media Science.Jen has received the Eclat Award for Marketing Excellence; is a graduate of Sarah Lawrence College, earned her masters degree at Stanford University, and holds a graduate certificate in History, Politics & Society from Oxford University. She serves on the board of directors of the Society for New Communications Research and the Justice Gap, as well as on customer advisory boards of Adobe, Nexgate and Global Strategies (an Ogilvy company), and has served as a member of the Future Arts & Media Node of the Millennium Project, and on the social media advisory council for the UN Population Fund-UNFPA.

Direct download: SocialLadies_73_Jen_McClure.mp3
Category:general -- posted at: 2:30am EDT

Elly Deutch recently started a new role as the Global Social Engagement Campaign and Advocacy Manager at McDonald's. She was formerly the Associate Director of Digital and Social Media at Garrett Popcorn Shops, where she helped build and manage their social media, web, email, and eCommerce strategies. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities for over 350 companies, athletes, celebrities, organizations, and brands. Over the years, Elly has developed her methodologies from her work at her own consulting company, years at Weber Shandwick and time spent launching the Chicago Red Stars of the National Women's Soccer League. Elly speaks around the world at various conferences, summits, and events on her experience and knowledge of social media, sharing her strategies, insights and learnings from over the years​.

Direct download: SocialLadies_72_Elly_Deutch.mp3
Category:general -- posted at: 2:30am EDT

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