All the Social Ladies with Carrie Kerpen

Daniella Nabuco is the Senior Manager of Social and Digital Marketing at Materne North America, GoGo squeeZ. She oversees digital strategy, content creation, and social media community management for the popular healthy kids snack brand with a focus on engaging consumers in the social and digital realms. At GoGo squeeZ, Daniella has built a large and engaged social fan base, and has continuously worked to convert new consumers to the brand through various digital initiatives. Being at the forefront of the social media era has allowed Daniella to fully grasp and be nimble in the always-changing space. She’s passionate about getting behind the psychology of people’s online behaviors and creating sharable and engaging content that will inspire brand lovers both old and new. Prior to joining GoGo squeeZ, Daniella consulted for various travel and tech-startups in the South Florida area, helping them build their digital and social presence.

Direct download: SocialLadies_80_Daniella_Nabucov1.mp3
Category:general -- posted at: 11:14am EDT

Laura Powers is the Director of Global Social Media Marketing at Cisco. With 25 years of experience, Laura’s career spans many facets of marketing, PR, and communications. In her current role, Laura has responsibility for executing the social media strategy across Cisco including company-wide social policies & digital training programs, social campaigns, listening, social selling, and online communities. 
Laura has been recognized for building world-class social programs and leading a high performing team that delivers award-winning campaigns, launches, and programs. Among her many accomplishments, Laura was honored with a Communicator Award from the International Academy of the Visual Arts.
Laura also serves as a board member at Hope Rising where she creates positive change through arts-related events that foster education and awareness about domestic violence.
Direct download: SocialLadies_79_Laura_Powers.mp3
Category:general -- posted at: 2:32pm EDT

Carla Zanoni is responsible for for exploring and developing state-of-the-art news delivery and storytelling, including new social media platforms and texting platforms for The Wall Street Journal. She also serves as Audience Development Director, overseeing both the social media team and newsroom analytics team. 

Before coming to the Journal, Zanoni led national digital and social strategy at New York and Chicago-based and worked as a metro reporter for more than a decade in New York City, writing for numerous city-wide publications, including The New York Times. 

Born in Argentina and raised in New Jersey, Zanoni is an alumna of Columbia University School of Journalism. She started her journalism career as a freelance reporter, and also helped start City Hall (now called City and State), the first weekly newspaper dedicated to New York City politics. She then founded a successful hyperlocal blog, learning how to quickly build a community on social media. 

She received four awards while covering New York City since 2001, including an award from the New York Press Association for a two-part series on street prostitution and another from the Newswomen’s Club of New York for her coverage on Occupy Wall Street. 

She is a regular panel moderator and public speaker, appearing on Fox News, C-Span, NBC, and WNYC. Her specialties include social media, audience growth, community building and digital publishing.

Direct download: SocialLadies_78_Carla_Zanoni.mp3
Category:general -- posted at: 2:30am EDT

Melissa da Silva is the President of Contiki Vacations, a travel company dedicated to empowering young Americans, aged 18-35, to explore the world. With over 20 years’ experience in the travel industry – and spending her entire career dedicated to youth travel, she believes that travel has a tremendously positive impact on people and is especially influential on those traveling in their formative years.

Direct download: SocialLadies_77_ConTiki.mp3
Category:general -- posted at: 11:23pm EDT