All the Social Ladies with Carrie Kerpen

When I think about one of the best social campaigns I've ever seen, I think about when the Cubs won the world series and Budweiser was able to produce a video in real-time that showed the original announcer calling the game. Of course, he's long gone but they were able to pull old footage and recreate the game-calling experience. How did they do it? Well, I want you to take a listen to Lisa Weser who is the Senior Director of U.S. Marketing & Communications at Anheuser-Busch. She's going to tell you that unbelievable story and also all about her incredible career. Take a listen!

Direct download: SocialLadies_158_Lisa_Weser.mp3
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Kate Retherford has an amazing job as a Social Media Manager at T-Mobile but on this interview, I wanted to talk to her about something even bigger. I talk to her about her blog, All Things Kate, how she chronicled her 80lb weight loss journey and how she finds the time to balance, while navigating through a great, rapidly growing career, her health, wellness and her passions. Take a listen!

Direct download: SocialLadies_157_Kate_Retherford.mp3
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One might say this next guest has the sweetest job ever! That’s right, she works on corporate reputation and social media at Hershey. Please meet Sarah Dull. She’s going to tell you all about Hershey’s approach to social media; specifically their corporate approach and the need for a corporate channel.

Direct download: SocialLadies_156_Sarah_Dull.mp3
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One of my favorite things about talking to Chrysi Philalithes is about when she first started working for RED and wanted to create a mantra. Of course, she wanted it to be 140 characters because after all, she is the Chief Digital Officer there. And so she sent her first tweet; “participation not promotion, dialogue not monologue, leading not following, empowering not excluding, inspiring not forcing." Chrysi has a done a tremendous job of activating digital programs for World Aids Day and for RED as a whole. At Likeable, we are so excited to participate as well. Take a listen to find out how you can too!

Direct download: SocialLadies_155_Chrysi_Philalithes_.mp3
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There are so many amazing lessons in this podcast! I’m really excited to introduce you to Morgan Greco who is the VP of Social Media Business Development at A&E, History Channel, Lifetime and FYI. She shares a lot of fascinating insights. One I love personally is about who you know and how to get to where you’re going based on your network. Take a listen!

Direct download: SocialLadies_154_MorganGreco.mp3
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Today was a really special day because I got to talk to Stewart Goodbody, how is the director of communications at one of my absolute favorite organizations, the Girls Scouts. You're going to hear all about her career and how she actually was on the agency side working for the Girl Scouts when she realized that this was her passion and she loved it enough that she wanted to jump in full-time. You'll hear all about the message of the Girl Scouts, one that I love, and that resonates so clearly in this day and age. Take a listen!

Direct download: Social_Ladies_153_Stewart_Goodbody.mp3
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Oh boy, are you guys going to love this interview! Let me tell you, you can’t see my face right now but I put on some fierce makeup to get ready for this next guest. I’m talking to Juliette Dallas-Feeney who is the Senior Social Media Manager at Birchbox. You’ll hear all about her strategy, how she’s using some incredible stuff on Snapchat and the amazing story of her career. Take a listen, you’re going to love her!

Direct download: SocialLadies_152_Juliette_Dallas-Feeny.mp3
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So this show is really near and dear to my heart. I'm speaking with Rachel Hadley who is the new President of Likeable Media. I am so excited that Rachel's in this position and I'm more excited that you're able to hear her story -- because it's a really incredible one. One that starts in PR, talks about how she listened and learned, and became the social media leader at Likeable. Take a listen. 

Direct download: SocialLadies_151_Rachel_Hadley.mp3
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Big news! I definitely have a psychic on the podcast as today's guest. Meet Karen O'Brien, she's the Vice President of global social media at Western Union. Her career story is incredible, from entrepreneur, to management consultant, to landing at one of the largest global brands around, Western Union. She talks about the feeling behind when people send money and how Western Union was able to take that feeling and translate it globally. Want to know how to work as a global brand? You need to listen right now, 'cause Western Union's got it nailed.

Direct download: SocialLadies_150_Karen_OBrien.mp3
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I am so inspired by our next guest and I’m so excited for you to take a listen today. Ami Mathur heads up marketing over at Honest Tea which, is part of the Coca-Cola company. You’re going to hear the story of her career which, started and lasted for many many years at P&G. She handled everything from the innovation side, to the product side, to the customer side. She then ended up at Honest Tea where she got to work with an entrepreneur with a great vision and learned how to incorporate that vision into the Coca-Cola company. Take a listen!

Direct download: SocialLadies_149_AmiM.mp3
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I had so much fun on this week’s podcast talking to Lindsay Kaplan, the VP of Communications at Casper. As the VP of Communications there, she launched the sleep start up alongside the founding team and now leads Public Relations, Social Media, Creative Partnerships and Brand Strategy. One of the things I think you’ll find immediately from listening to her interview is just how innovative and ahead of the curve she is in terms of pushing forward for what’s next in social media. Take a listen!

Direct download: SocialLadies_149_Lindsay_Kaplan.mp3
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Ok if you don’t like curse words, you’d better plug your ears right now because this fabulous social lady wrote one of the most downloaded presentations in the history of slideshare, called “what the f**k is social media?” She wrote that eight years ago. Her decision to write that presentation, launched a career trajectory that has helped pave the way for people in the social media space for years! Introducing the amazing Marta Kagan, CEO and founder of Martafy. Take a listen!

Direct download: SocialLadies_148_Marta_Kagan.mp3
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If I only had 140 characters to describe this next guest, I would say she is awesome, awesome, awesome. Today, I am introducing Melissa Barnes - the Head of Global Brands at Twitter. I’m so excited for you to hear her podcast, not only because you’ll hear the story of her career and how she shaped her own role at Twitter but you’ll also get a sneak peek into the future of the network and some of the incredible things they are working on. Take a listen!

Direct download: SocialLadies_147_Melissa_Barnes.mp3
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So I love New Orleans but not anywhere near as much as this women does. Katherine LeBlanc, born and raised in New Orleans is the Director of Brand Marketing for Smoothie King where she leads the digital efforts for over 800 locations. She’s spent her life giving to New Orleans based companies and she’s also an entrepreneur who owns Bevi Seafood Company with her husband, which is focused on bringing the traditions of the Gulf Coast seafood to life in South Louisiana. I talk to her about all of this plus her love of New Orleans. Take a listen!

Direct download: SocialLadies_146_Katherine_LeBlanc.mp3
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Today, I’m introducing you to Rosina Rubin who is an incredible entrepreneur who used social media to sell many pieces of art created by her aunt, Anna Walinska. You’ll hear the story of how she came to acquire this art, the history behind Anna’s paintings and how she brought that to life using social media. It’s an amazing story, take a listen!

Direct download: SocialLadies_145_Rosina_Rubin.mp3
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This week, I’m talking to Alyssa Greve who is the Social Media Manager for Cambria Quartz. From Alyssa, you’re going to hear about her passion for business and art and how she combined them both into a career that is just fabulous.

Direct download: SocialLadies_144_Alyssa_Greve.mp3
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Today I get to speak to Mollie Doherty. Mollie is the Community and Partnerships Manager at Sir Kensington’s but she has a unique twist on her story and the story of Sir Kensington’s. She infuses a lot of humor, energy and excitement around the social media industry that I think you’ll find really interesting. Take a listen!

Direct download: SocialLadies_143_Mollie_Doherty.mp3
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What if I told you that I was about to interview somebody that has won awards from Adweek, Forbes and more since 2012-2016, being recognized for her youthful creativity and brilliance in digital and social media marketing - I bet you’d be pretty impressed! If you talk to her; Katrina Craigwell who is the VP for Global Marketing Innovation at GE Digital, she’ll tell you that those awards are a by-product and not the goal. She’s going to tell you how she built her career using social and digital media - landing in her absolute dream job. You’re also going to hear about her perspectives on life - be prepared to be totally energized and excited!

Direct download: SocialLadies_142_Katrina_Craigwell.mp3
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These two fabulous women put the ‘social’ in social media. You’ll hear their approach to social media at Entenmann’s and all of the Sweet Baked Goods brands associated with Entenmann’s. You are going to be blown away, not only by their approach to social but their approach to work friendships, their careers and marketing as a whole. These ladies are full of great advice and I can’t wait for you to listen to them today. Meet Maureen Sticco and Lorraine Hale.

Direct download: SocialLadies_141_Maureen_Sticco_Lorraine_Hale.mp3
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So when I think of Sarah Mendelsohn who is currently the Social Media Manager at Maybelline New York, I think of two things; someone who is incredibly authentic and someone who is totally in the moment. From starting her blog, “A Hit Of Sarah” at age 16, to learning what she loved and didn’t love across various industries within marketing, Sarah has built an incredible career for herself. You’ll hear about her career path and how social media is also a core part of her person. Take a listen!

Direct download: SocialLadies_140_Sarah_Mendelsohn.mp3
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Today I am talking to Melissa Ryan who directs the DC strategy team at Trilogy Interactive which is a strategy, design and technology firm for political campaigns, non-profits and labor unions. You’re going to hear her story and how her career was founded on the internet because of the internet! You’ll also hear about how she impacted political campaigns across the country. She’s incredible. Take a listen!

Direct download: SocialLadies_139_Melissa_Ryan.mp3
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Be prepared to meet Veronique Ricardoni. She is the CEO of Likeable Mexico. After an incredible career spanning from economics and private banking, to Art, to working at one of the largest global agencies in the world and now to championing our Latin-American project, you are going to be blown away. Get ready for her perspective on social media and digital, and her overall thoughts in life. Take a listen!
 
Direct download: SocialLadies_138_Veronique_Ricardoni.mp3
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Oh No! It’s Ashley Cat. What’s that? It’s actually her Twitter handle. Ashley Cook currently works as a manager and senior creative producer at BuzzFeed.com. She produces branded content for ginormous brands like Nickelodeon and Target. She’s had a brilliant career thus far - you’ll hear how she followed one of her favorite brands on the planet and got the job of her dreams. Then she took some time off - she taught kid’s yoga. She’s had the most varied career you’ve ever heard of. And then she landed at one of the biggest tech companies around - BuzzFeed. It’s pretty incredible. Take a listen!

Direct download: SocialLadies_137_Ashley_Cook.mp3
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Today, if I sound enthusiastic, it’s because my next guest has enthusiasm that’s totally infectious. Take a listen to Morgan Baden. She’s the VP of Corporate Communications at Scholastic, where she oversees corporate social media strategy and serves as the editorial director of the award-winning “On Our Minds” Scholastic blog. She’s fabulous and you’re going to hear some great insights from her.

Direct download: SocialLadies_136_Morgan_Baden.mp3
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I’m a really long time fan girl of this next interview subject. Be prepared to be blown away. On this interview, I speak to Sharon Feder. Sharon Feder is the Chief Digital Officer of Rachael Ray’s parent company, Watch Entertainment. Before that she was the COO at Mashable which, she joined when there was only a handful of people. You’ll hear her story, her love of journalism and how that led to where she is today. The insights are through the roof. Take a listen!

Direct download: SocialLadies_135_Sharon_Feder.mp3
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I had a great opportunity today to talk to Jodi Gersh - also known as @jodiontheweb. Jodi is a long-time employee with the Gannett company and is currently the Director of Social Media for Strategic Brand Marketing at USA Today. You’ll hear her story from when she was working with her brother on one of the first social media networks and how she used those insights to really launch social media marketing at Gannett. It’s a great story. Take a listen!

Direct download: SocialLadies_134_Jodi_G.mp3
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Today, I had the distinct pleasure of talking to Lisa Baird. Lisa was named the Chief Marketing Officer of The United States Olympic Committee in 2009. She was responsible for really building the Team USA brand which she built basically exclusively through social media. You’ll hear the story of an incredible career about how she grew through corporate America but changed industries time and time again to actually propel her career forward. Take a listen!

Direct download: SocialLadies_133_Lisa_Baird.mp3
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So it's not often on All The Social Ladies that I get to talk to one half of the Twitter and Instagram power couple duo! It was pretty incredible to talk to Jamie Stelter today. She's the morning traffic anchor for NY1 News and she has an amazing story! What I found the most interesting was her ability to share and be vulnerable about her life on Twitter, on Instagram and various social networks. You'll hear how she learned exactly where she was supposed to be in her career and how she shared her life and relationships online. You're going to love it! Take a listen.

Direct download: SocialLadies_132_Jamie_Stelter.mp3
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Today, I got a real treat. I got to talk to Kate Gardiner who I have admired from afar for just about forever. Ever since I joined an incredible networking group called The List, I’ve been watching her and she’s unbelievable. She’s an audience engagement specialist working with media brands to redefine their digital futures. She’s the founder of Dstl which, is a New York based agency serving clients around the world and she’s also the co-founder of AVG. I’m really, really impressed by the work she’s doing with media companies - she'll tell you all about it, give you some good thoughts on your first start out of school as well as what media brands need to do to survive in today's day and age. Take a listen.

Direct download: SocialLadies_131Kate_Gardiner.mp3
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Today I’m speaking with Laura Olin. She’s a veteran digital campaigner who helped set the editorial voice for the Obama 2012 Campaign’s social channels among many other candidates. You’re going to hear all about politics and social media. Take a listen!

Direct download: SocialLadies_130_Laura_Olin.mp3
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Get ready for insights from a brilliant marketer. Today I talk with Julie DeLocawho is the head of LOCA Marketing. Her career spans the agency world, the fashion world, the consulting world and she did it all with really smart thinking. Take a listen!
 
Direct download: SocialLadies_129_Julie_DeLoca.mp3
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Lauren Friedman has gone after her dreams ever since she was fresh out of school -- whether it was moving to San Francisco or finding the exact job she wanted or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams too!

Direct download: SocialLadies_128_Lauren_Friedman.mp3
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Edlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!

Direct download: SocialLadies_127_Edlynne_Laryea.mp3
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Take a listen today as I talk to Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe. She helps small businesses succeed in social media and beyond and she also has had an incredible career of bringing innovation internal to brands. 
 
Direct download: SocialLadies_126_Amanda_Brinkman_V1.mp3
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SoulCycle is a movement and one of the women at the helm of that movement is Gabby Etrog Cohen - the VP of PR and Brand Strategy. She's been there since they were only 5 locations and now they're over 58. You'll hear how they grew and how they used social to do it.

Direct download: SocialLadies_125_Gabby_Etrog_Cohen.mp3
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Your vacations are your memories. A lot of times when we are taking vacations, we just book it, we go there, we have the experience, we capture it, we share it and we go home. However, Hilton Grand Vacations has a totally different approach. By listening to your conversations on social media, they know what's going on in your life and they're able to give you an unbelievable experience because of it. Today, I talk to Kam Prince who is the Senior Online Marketing Manager for Hilton Grand Vacations. She has a really interesting viewpoint on how they can take a guest experience and really super-charge it using social media. Take a listen!

Direct download: SocialLadies_124_Kam_Prince.mp3
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Did you ever think that you could connect a career in the museum world with a career in the social world? Well, it’s time to meet Betsy Codding. Betsy Codding is currently the Community Manager for MassMutual’s Financial Group and their corporate social media channels. She’s doing a lot of incredible things there and you’ll see how she connects around life moments. The thing I found the most fascinating was how she connected the dots of her career to get to where she is today. It’s a really great interview. Take a listen!

Direct download: SocialLadies_123_Betsy_Codding.mp3
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Join me this week on "All The Social Ladies" as I speak with Lauren Salazar who is currently the Director of Social Media at Weight Watchers. She overseas all aspects of Weight Watchers Social Media and you'll learn how she grew through Weight Watchers to take on all of these responsibilities. You're going to hear incredible things about Weight Watchers' approach to content and how they use their community to help get their message out. Take a listen!

Direct download: SocialLadies_122_Lauren_Salazr.mp3
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If you've ever run a podcast, or had a meeting or had any situation where you're about to talk to somebody, did your mouth start watering before you spoke to them? If so, you were probably talking to Allison Stadd. Allison is the Senior Marketing and Communications Manager at Shake Shack. Shake Shack if you don't know, is the most delicious burger joint in town founded by the culinary genius, Danny Meyer. Allison overseas social media and digital marketing and you'll hear a lot about her story, how she used her freelancing experience to help keep her excited and engaged prior to finding her dream job and also about Shake Shack's interesting approach to social and community. Take a listen!

Direct download: SocialLadies_121_Allison_Stadd.mp3
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Today I had the pleasure of speaking to Stephanie Leavitt who is the Director of Social Media and Branded Content at Carnival Cruise Lines. You're going to hear how she started the first presence at Carnival and how she grew that community and content base exponentially from 2007 until today. You'll also hear some interesting stuff about how introverts exceed in social. Take a listen!

Direct download: SocialLadies_120_Stephanie_Leavitt.mp3
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Oh boy, are you going to love my next guest! Sofia Sheth works at Clique Media Group and she's had a long history of working at Man Repeller, Condé Nast, YouTube and Google and you're going to hear the best advice under the sun for how to grow into the career you love. Trust me, you'll want to listen!

Direct download: SocialLadies_119_Sofia_Sheth.mp3
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How do you take a century old company that's all about mail and turn it into a technology company that's all about the engine behind making businesses work? Today, I talk to Marifer Rodriguez all about how she leads social media at Pitney Bowes. You'll hear how Pitney is at the forefront of changing perception of their brand. It's really awesome - take a listen!

Direct download: SocialLadies_118_Marifer_Rodriguez.mp3
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Today, we are talking with Alicia Lee. Alicia currently works for AMC Theaters. When we spoke to Alicia earlier, she was the Senior Communications Specialist in the Corporate Communications Department at Amtrak. In that role, Alicia was responsible for social strategy, content creation and the management of that community. She ran a lean team and you’ll hear what she did to get more butts in seats! Take a listen.

Direct download: SocialLadies_117_Alicia_lee.mp3
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Recently I did an episode of All The Social Ladies where I interviewed teenagers and it was called "From the Mouths of Babes," and I talked to, not only my own daughter, but another girl who is 15 years old. So for this episode, I decided to go "From the Mouths of Millennials." I talked with Lia Brouillard who is a recent graduate of Emerson College, all about how how she uses social media, not only in the classroom, but in her job search and just her overall everyday experience. Take a listen!

Direct download: SocialLadies_116_Lia_Brouillard.mp3
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From Inventor to Head of Marketing at Nuts.com, Anne Swift has done it all. In this episode, you'll hear about a really interesting career-- how Anne grew not only herself but also a community of inventors and the moment when she realized that she wanted to work in a job but it had to be the absolute right fit. You'll hear an interesting approach in terms of how she found her dream career and how she continues to grow their presence in digital. Take a listen!

Direct download: SocialLadies_115_Anne_Swift.mp3
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Pop quiz! Do you know what a "Yerd" is? A yerd, is a "Year Book Nerd." I learned that from Katherine Morgan who is the social media manager at Herff Jones, maker of student year books. They have such an interesting strategy about how they engage socially with these yerds which, is all the kids and advisors that are on year book committees, to help them convince others of the need to have a printed year book. It's no surprise that the shift to digital has had a tremendous impact on this. Their approach really is fascinating - take a listen!

Direct download: SocialLadies_114_Katherine_Morgan.mp3
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On this week's episode, I talk to Aleesha Smalls-Worthington. Aleesha is at Iconix Brands Group but she's had a long history of trailblazing before that. She basically was the right-hand woman to Jay-Z and helped discover some other small acts like Rihanna, Willow Smith and Rita Ora - you know, no big deal! Anyway, now she's building many different brands under the Iconix Group - I think you've heard of a few of them. Take a listen!

Direct download: SocialLadies_113_Aleesha_Smalls-Worthington.mp3
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Imagine if before you started any social campaign, you looked at whether or not it built your brand, gained you insights and converted sales​. That's exactly what The Center of Excellence at American Greetings did and it was led by Dawn Wayt. Dawn was previously the Director of Marketing and Head of Social Media at American Greetings. You are going to hear one of the best approaches to social media in the land! Dawn is currently the VP of Digital Strategy at KINETiQ DIGITAL.

Direct download: SocialLadies_112_Dawn_Wayt.mp3
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Today, I am so excited to talk with Alex Nicholson. Alex went from being a rave promoter, that’s right-- to growing throughout her career and leading B2B social media efforts on a global scale. Quite a career transition. You’re going to hear an incredible story that focuses on her non-traditional path-- one that is very real and will resonate with a lot of young women. You’ll also learn a lot about B2B marketing in social media and how Pegasystems has used social to drive leads in a way that I think is unique and really compelling. Take a listen!

Direct download: SocialLadies_111_Alex_Nicholson.mp3
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Today, we talk with Margaret Magnarelli who is the Managing Editor for Content and Senior Director of Marketing at Monster.com, the leading global platform connecting people to job opportunities. It’s a really interesting approach that Monster.com takes. Margaret talks about their three pillar strategy that’s going to blow your mind! I’ve got three words for you; How, Now and Wow. Take a listen.

Direct download: SocialLadies_110_Margaret_Magnarelli.mp3
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As a woman who owns an independent agency, I was completely blown away when talking to Gay Gaddis. Gay Gaddis is the Founder and CEO of T3 which, is the largest woman-owed, independent advertising agency in the country. With over 200 employees nationwide and more than $300 million in capitalized billing, she is a total trailblazer. She has numerous awards under her belt including being part of Fortune's Most Powerful Women network. What's most interesting is the versatility within Gay's career-- she's not only an agency owner, she's a rancher, she's an artist and she's doing incredible things! 

Direct download: SocialLadies_109_Gay_Gaddis.mp3
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How do you make real-time, personalized content work in a regulated industry? Just ask Jennifer Heyman of Wells Fargo where she manages the social media conversation and community engagement. Jennifer has a fascinating way to bring the art of business to personalized conversation. Take a listen!

Direct download: SocialLadies_107_Jennifer_Heyman.mp3
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On today's show, you are going to hear from Caitlin Heikkila who is the Social Media Manager for Allure. For over 6 years, Caitlin has been building communities for brands like Food.com, The Cooking Channel, Bed Bath & Beyond and Everyday Health. She really understands the importance of community and community management​-- it takes a smart, focused person to stay in the trenches for that period of time!  You'll hear all about Allure's strategy of using social to drive traffic to their site and you'll also hear a little bit about the digital transformation of print. 

Direct download: SocialLadies_107_Caitlin_Heikkila.mp3
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From Fulbright Scholar, to Consultant, to CMO, Jennifer Kelly Dominiquini has had an incredible career. Her most recent stop at BBVA Compass allows her to lead one of the best banks in the industry. Listen to her approach to social, now.
 
Direct download: SocialLadies_106_Jennifer_Kelly_Dominiquini.mp3
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Not many podcast guests on All The Social Ladies describe themselves as runway road kill! Today, you'll hear the story of Kelly Cook-- the CMO of Kmart. You are going to love her. From runway model to CMO. Take a listen!

Direct download: SocialLadies_105_Kelly_Cook.mp3
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So depending on where you're located, you are really going to love this interview with the CMO of Rita's Italian Ice or Rita's Water Ice. Yes, it's Robin Seward. Robin is phenomenal leader who has been through many different iterations of social including the famous incident of Pharell and the GRAMMYs and his hat. Take a listen!

Direct download: SocialLadies_103_Robin_Seward.mp3
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Recently, I had the amazing opportunity to speak with one of the world's most influential management thinkers - Whitney Johnson. Whitney is the author of the critically acclaimed book Disrupt Yourself; Putting The Power Of Disruptive Innovation To Work. In this episode, you'll hear about her fascinating story as she grew from working girl to coach and leader. You'll also hear about a personal approach to disruption, which I think we'll all find valuable in our careers. Take a listen!

Direct download: SocialLadies_103_Whitney_Johnson.mp3
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Today, I interviewed Laurie Satran. Laurie is the Social Media Strategy Manager at STARR Restaurants. This is a restaurant group that owns a number of different restaurant types meaning that Laurie is marketing on social media for all of them-- none of which are the same. You'll hear about this and the different strategies and approaches used for each, which is very different to marketing for a chain. You'll hear the story of her career, which does include quite an exciting stint behind the scenes of The Real World. You'll hear all about the lessons she's learned and overall, how to market to multiple audiences. Take a listen!

Direct download: SocialLadies_102_Laurie_SatranV2.mp3
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Today, I interviewed Kate Rados. Kate is the VP of Community Development at Crown-- a division of Penguin Random House. I was so happy to talk to her because I found her story to be completely fascinating not just because of how she builds communities and helps empowers authors to share their stories online but because of the story of her career and how she used her complete and total fearlessness to basically land every job she ever wanted. We could all learn a lot from her. Take a listen.

Direct download: SocialLadies_101_Kate_Rados.mp3
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Welcome to the 100th episode of All The Social Ladies podcast. This week's special episode features a roundtable discussion with Carrie Kerpen and her Likeable Media, Social Ladies!

Direct download: SocialLadies_100_Carrie_Kerpen_and_Likeablet_Team.mp3
Category:general -- posted at: 6:31pm EDT

Sometimes the world connects you in the most mysterious of ways. When I went to interview Nizzi Renaud who is the Chief Marketing Officer of Zazzle, I didn't realize that we went to school together and graduated in the exact same year! World's definitely do collide. I loved listening to her story-- she's been at some of the most successful start-ups in the world and is currently now leading the marketing charge over at Zazzle where she is taking their marketplace ecosystem to new heights. I want you to hear the story of her career and what she has been able to accomplish at Zazzle . You'll be impressed just like I was.

Direct download: SocialLadies_99_Nizzi_Renaud.mp3
Category: -- posted at: 10:17pm EDT

​Today I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!

Direct download: SocialLadies_98_Addie_Hall.mp3
Category: -- posted at: 7:14am EDT

Today, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.

Direct download: SocialLadies_97_Linda_Boff.mp3
Category:general -- posted at: 2:30am EDT

Dea Lawrence is the CMO of Variety Magazine, something that was a mainstay in my life when I was a young, aspiring actor. It was a magazine I’d read cover-to-cover. It’s since made a fantastic transition to digital and it's not just survived but thrived in a changing era for print. You’ll hear the story about Dea’s own evolution from an actor to a marketer and seller, and how she’s been able to take hold of a career with her impressive selling skills.

Direct download: SocialLadies_96_Dea_Lawrence.mp3
Category:general -- posted at: 2:30am EDT

Social media is all about storytelling-- the ability to tell stories in an engaging and interesting way and today's guest nails that right on the head. Lynne Jarman-Johnson is the Chief Marketing Officer for Consumer's Credit Union. She's also a mom to six amazing kids! You'll hear her tell a whole lot of stories from very early in her career in television, to how she became an entrepreneur and raised a family over a period of 22 years and then jumped into the CMO position at Consumer's Credit Union-- which when you hear her talk about it, the passion shines right through. Lynne's ability to help people throughout the course of her career is really unparalleled and I'm so proud to have her as a guest today.

 

Direct download: SocialLadies_95_Lynne_Jarman-Johnson.mp3
Category:general -- posted at: 1:52pm EDT

This week we revisit my conversation with Jessica Williams, the Director of Global Innovation Marketing & Analytics at Visa. She is focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading the social and digital analytics at Visa BtoB and corporate marketing. Prior to Visa, Jessica worked at Yahoo! and WCG in the bay area serving in her last role as a Senior Analytics Strategist. She is one Social Lady you don't want to miss.

Direct download: SocialLadies_RB_Jessica_Williams.mp3
Category:general -- posted at: 2:30am EDT

This week we revisit our conversation with KC Geen, from June, 2015. KC is the senior manager of social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.

Direct download: SocialLadies_RB_KC_Geen.mp3
Category:general -- posted at: 2:30am EDT

In a person’s career, is there such a thing as luck? Or do you simply make your own luck? Today, I spoke with Amanda Vandervort who made a career combining her two greatest passions — soccer and marketing. Amanda is the Director of Social Media at Major League Soccer. ​Take a listen and​ ​find out​ how she landed her dream job and how she uses social media to create the most engaging group of Major League fans out there.

Direct download: SocialLadies_95_Amanda_Vandervort.mp3
Category:general -- posted at: 11:47am EDT

On this week's episode of All The Social Ladies, I had the incredible opportunity to interview Amy Vale. Amy is currently the Chief Marketing Officer at charity: water. On the show, she talks about the root of her career and how she made the big move from Australia to New York. You'll hear about charity: water and some of the amazing stuff they are doing on social plus great tips for getting out of your comfort zone and pursuing what really drives your passion.

Direct download: SocialLadies_93_Amy_Vale.mp3
Category:general -- posted at: 11:55pm EDT

On today's episode of All The Social Ladies, I had the amazing opportunity to interview Brandy Blackwell. Brandy is the Senior Marketing Manager of Tijuana Flats, overseeing​​ all social media, public relations, local store marketing and new store opening efforts.​ I'm thrilled to share the story of her career​ and her insights on learning and growing within a company. She's got some great advice I think you'll love, so take a listen!

Direct download: SocialLadies_92_Brandy_Blackwell.mp3
Category:general -- posted at: 12:32am EDT

On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer. Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career -- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.

Direct download: SocialLadies_91_Heather_Wajer.mp3
Category:general -- posted at: 3:48pm EDT

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