All the Social Ladies with Carrie Kerpen

Today, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.

Direct download: SocialLadies_97_Linda_Boff.mp3
Category:general -- posted at: 2:30am EDT

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