All the Social Ladies with Carrie Kerpen

When I think about one of the best social campaigns I've ever seen, I think about when the Cubs won the world series and Budweiser was able to produce a video in real-time that showed the original announcer calling the game. Of course, he's long gone but they were able to pull old footage and recreate the game-calling experience. How did they do it? Well, I want you to take a listen to Lisa Weser who is the Senior Director of U.S. Marketing & Communications at Anheuser-Busch. She's going to tell you that unbelievable story and also all about her incredible career. Take a listen!

Direct download: SocialLadies_158_Lisa_Weser.mp3
Category:general -- posted at: 1:18am EST

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