All the Social Ladies with Carrie Kerpen

When I'm looking at what Levi's is doing across the board, not even just in social, but with their social first elements that are based in social action, I am blown away. And a great deal of that credit goes to Jennifer Sey. She's the SVP and Chief Marketing Officer of Global Brands at Levi Strauss & Co., and she has a lot to say about what it means to have social inspire action. Take a listen.

Direct download: SocialLadies_209_Jennifer_Sey.mp3
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Hey everybody, I can't wait to introduce you to our next guest. Aditi Javeri Gokhale is the Executive Office and Chief Marketing Officer of Northwestern Mutual, which is a leading financial services company. Fun fact, she is their very first CMO, and they've been around for over 160 years. She must be pretty special. 

Direct download: SocialLadies_208_Aditi_Gokhale.mp3
Category:general -- posted at: 1:30am EST

How do you summon the courage to make a life-changing decision? Why is imagination so critical to success? Today I'm talking to Beth Comstock, former Vice Chair at GE and author of the new book "Imagine It Forward: Courage, Creativity, and the Power of Change."

Direct download: SocialLadies_207_Beth_Comstock.mp3
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Today is what I would call a literal treat, that's because I got to talk to the Queen of Treats. Today, I got to speak with Orla Mitchell, who is the President of Gums and Mints at Mars Wrigley Confectionery, a subsidiary of Mars Incorporated. She leads the strategic development and delivery of some of the world's most beloved and delicious brands, like Extra, Orbit, Doublemint, 5 Gum, Juicy Fruit, and Eclipse, to Altoids and Lifesavers -- I mean basically every brand you ever heard of, it's kind of awesome. One of the things that I love about Orla is just how understated she is. She's done the most incredible work and she is humble about it. I think when you listen to her you're just going to be so inspired and ready to take on the world as a social lady. Take a listen! 

Direct download: SocialLadies_206_Orla_Mitchell.mp3
Category:general -- posted at: 1:00am EST

Special treat today guys... I've got Allison Kelley, the Director of Digital and Mobile Marketing at Amtrak. She's on the show today talking about how Amtrak uses data to not only increase their bookings, but also get an really good in-depth understanding of their customer. Take a listen. 

Direct download: SocialLadies_205_Allison_Kelley.mp3
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Okay you guy, so it's very rare that I totally geek out and fan girl over a guest but this next guest, I totally did. Heidi Zak is the co-founder and co-CEO of ThirdLove, which is the fastest growing and most disruptive brand in the lingerie industry. I know it, because I wear it. I love ThirdLove. I love the fit, I love feeling like I'm not wearing a bra, and I think this brand is going places. Take a listen!

Direct download: SocialLadies_204_Heidi_Zak.mp3
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Guess what you guys? Today I get to interview one of my biggest business girl crushes, Andrea Brimmer -- who is the Chief Marketing Officer at Ally Financial. You are going to LOVE her three moments of her career and you're gonna so identify with them. No matter what stage you are at your career, its all about learning how to give yourself confidence. Take a listen!

Direct download: SocialLadies_203_AndreaBrimmer.mp3
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You guys are in for a treat today! i am talking to Bobbi Rebell, who is the author of "How to be a Financial GrownUp: Proven Advice From High Achievers on how to Live your Life and Have Financial Freedom." But not only is she the author of that incredible book, she hosts a killer podcast. And she's gonna tell you all about how she grew that audience using social media. Take a listen. 

Direct download: SocialLadies_202_BobbiRebell.mp3
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Hey guys, today you're in for a special treat because I get to talk to Jennifer Pisciotta, who is the Vice President of Brand Marketing at Patrón Spirits -- the Number One luxury tequila in the world. You'll hear how they maintain cultural relevance and stay ahead of the game by leveraging new technologies and taking big risks. Take a listen!

Direct download: SocialLadies_201_Jennifer_Pisciotta.mp3
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Today I am excited to have on Rebecca Leonard who is the Strategy Director of Community Impact at TJX Companies. You'll hear the story of how Rebecca the day-to-day marketing at TJX and moving over to something she really felt passionate about through corporate social responsibility. And you'll hear a little bit about how can you too! Take a listen.

Direct download: SocialLadies_200_Rebecca_Leonard.mp3
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Hey guys. Today is a true Social Ladies interview because I get to talk to Melissa Musgrove, who is the Vice President and Head of Social Media at Regions Bank. What I'm most impressed by, aside from Melissa's passion and excitement around social media, is her ability to add quantifiable results to her social media efforts. You know, there's a lot of the soft stuff -- a lot of the humanization of brands, a lot of the story telling -- but there's a lot around metrics and showing the value of a customer on social media. Take a listen!

Direct download: SocialLadies_199_Melissa_Musgrove.mp3
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Today I got to talk to Whitney Gonzales who is the marketing manager at Liingo Eyewear. Liingo is a very cool new start-up doing some very innovative things in the eyewear space. We talk about their work with micro-influencers as well as some of the new technology that they have coming out to make shopping online for your eyes and glasses better. Take a listen!

Direct download: SocialLadies_198_Whitney_Gonzales.mp3
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Hello everyone! Today is a great day because I am talking with Tara Peyrache, who is the chief marketing officer at True Religion Brand Jeans. I've been a True Religion brand fan for a long and I'm really excited to hear what makes the brand tick and what makes Tara tick. Take a listen!

Direct download: SocialLadies_197_Tara_Peyrache.mp3
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True story, I have a slight girl crush on Chief Marketing Officer at Keds, Emily Culp. I am impressed with her brilliance, with her passion around the Keds brand, and just with her overall positivity. You're gonna love her interview today. Take a listen!

Direct download: SocialLadies_196_Emily_Culp.mp3
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So I missed the whole dating site thing, the online dating world. But I kind of, listening to this next guest, wish I had a stabbed at it in my single days -- sorry Dave, don't tell anyone. Alexis Ferraro Luerssen is currently the Vice President of Marketing and Communications at Match.com and she has been there for over 13 years. She's really seen the online dating world transform itself, and it's really interesting to hear about how they approach social. Take a listen!

Direct download: SocialLadies_195_Alexis_Ferraro_Luerssen.mp3
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Today, you're going to be meeting Leslie Kruempel, who is the Mission Executive at Organic Valley. Take a listen! 

Direct download: SocialLadies_194_Leslie_Kruempel_v1.mp3
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I wish I had my son Seth in the office today because he'd be freaking out at my next guest. Pam Kaufman is the Chief Marketing Officer and President of Consumer Products at Nickeloden -- therefor of his favorite show "Paw Patrol," one of the many properties she handles. Running the consumer products division at Nickelodeon allows her to tap into licensing of incredible talent link Jojo Siwa and more. Take a listen. 

Direct download: SocialLadies_193_Pam_Kaufman.mp3
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Boy oh boy, do I love disruptors, and this next guest is one indeed. Check out Vivian Lee, who is the Chief Marketing Officer of Petcube which is the best-selling home camera brand designed specifically for pet parents. What I love about this is that it's not like any other home security or camera device around. It is specifically targeted to pet parents and the product roadmap shows that. It's fascinating how they use pet influencers and celebrities to get the word out across social media. And Vivian is a great person to know. Take a listen!

Direct download: SocialLadies_192_Vivian_Lee.mp3
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So many pearls of wisdom in this week's interview with Amy Protexter, who is the Senior Vice President of North America Marketing at Insight. She's somebody who has always been fascinated by ideas and that comes through in her interview. But what impressed me most was her real conversation around the ability to have confidence even when you're not feeling like you've got it within you. And I also was obsessed with her ability to really understand how technology impacts not just marketing, but also sales in the B2B channel. Some interesting stuff in this interview. Take a listen!

 

Direct download: SocialLadies_191_Amy_Protexter.mp3
Category:general -- posted at: 1:00am EST

Are you feeling social today? I sure hope so because today we are talking with someone I personally know as a social media guru. Honey Comer-Cantrell brings more than a decade of experience in accounts to the VP of Client Services role at Likeable Media. Prior to joining the agency as an account manager in 2014, she was part of the marketing team at USA Network and later spent more than five years as the key client liaison at Getty Images. One thing I know, is that Honey is a killer early adopter and you’re going to learn all about that here!

Direct download: SocialLadies_190_Honey_Comer_Cantrell.mp3
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My first guest kicking off season three is Jenna Lebel, the head of digital marketing at Liberty Mutual. This interview is particularly special because I first hired Jenna Lebel for her first job out of grad school. Yep, she worked for me at Likeable Media and I've watched her over the years, grow into an incredible marketer and poised young professional who is ready to take on the world! Take a listen to some of her insights here. 

Direct download: SocialLadies_189_Jenna_Lebel.mp3
Category:general -- posted at: 12:30am EST

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