All the Social Ladies with Carrie Kerpen

Hey guys, today you're in for a special treat because I get to talk to Jennifer Pisciotta, who is the Vice President of Brand Marketing at Patrón Spirits -- the Number One luxury tequila in the world. You'll hear how they maintain cultural relevance and stay ahead of the game by leveraging new technologies and taking big risks. Take a listen!

Direct download: SocialLadies_201_Jennifer_Pisciotta.mp3
Category:general -- posted at: 2:30am EDT

Today I am excited to have on Rebecca Leonard who is the Strategy Director of Community Impact at TJX Companies. You'll hear the story of how Rebecca the day-to-day marketing at TJX and moving over to something she really felt passionate about through corporate social responsibility. And you'll hear a little bit about how can you too! Take a listen.

Direct download: SocialLadies_200_Rebecca_Leonard.mp3
Category:general -- posted at: 1:30am EDT

Hey guys. Today is a true Social Ladies interview because I get to talk to Melissa Musgrove, who is the Vice President and Head of Social Media at Regions Bank. What I'm most impressed by, aside from Melissa's passion and excitement around social media, is her ability to add quantifiable results to her social media efforts. You know, there's a lot of the soft stuff -- a lot of the humanization of brands, a lot of the story telling -- but there's a lot around metrics and showing the value of a customer on social media. Take a listen!

Direct download: SocialLadies_199_Melissa_Musgrove.mp3
Category:general -- posted at: 4:49pm EDT

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