All the Social Ladies with Carrie Kerpen

Hey guys! I had a ton of fun chatting with Nancie Ruder, who is the Founder of Noetic Consultants, and also the author of "Jack and Jill Went Up The Hill: How Senior Marketers Scale the Heights Through Art and Science." I love talking about art and science and marketing because it reminds me a lot of how we optimizing our own social media. We use data, we know what works, but also, it takes just a little bit of art. Take a listen.

Direct download: SocialLadies_220_Nancie_Ruder.mp3
Category:general -- posted at: 2:00am EDT

Get ready you guys because this powerhouse is full of energy and advice, all about the future of sound  marketing. Take a listen to Aimee Lapic, Chief Marketing Officer at Pandora. She has incredible about bringing new energy to a team, and also, looking toward the future of sound & marketing. Take a listen!

Direct download: SocialLadies_219_Aimee_Lapic.mp3
Category:general -- posted at: 1:30pm EDT

I'm so excited this week to introduce you to Allison Lowrie, who is the Chief Marketing Officer of ANGIE Homeservices. One of the things I find so interesting about home service providers is that, unlike travel or food delivery or car service providers -- all these things that we really research and talk about online -- home services are still relegated to conversations between neighbors, friends, and family. It's interesting to see how they are focused as much on off-line communication as they are on on-line communication. Take a listen. 

Direct download: SocialLadies_218_Allison_Lowrie.mp3
Category:general -- posted at: 1:30am EDT

This is a very special show, because I get to interview Ruth Ann Harnisch, who is the Founder and President of The Harnisch Foundation. She describes herself as an investor, a donor, a producer, a writer, a performer, and formerly poor-now-rich person working to create social change and help others to find their own paths to fulfillment. 

Direct download: SocialLadies_217_Ruth_Ann_Harnisch.mp3
Category:general -- posted at: 2:00am EDT

You guys, I am so excited because one of my favorite brands is on the show today. I am a Keds devotee and I am thrilled to talking to their president, Gillian Meek. One of the things that I love Keds, and in Gillian in particular, is they don't just talk-the-talk, they walk-the-walk! Their new "Ladies First" campaign is not only great as a marketing campaign, but they truly live up to that mission with a Female leadership team and a lot of great thoughts on changing content at the speed of light, and how Keds has had to adapt to that over time. Take a listen, it's pretty great!

Direct download: SocialLadies_216_Gillian_Meek.mp3
Category:general -- posted at: 2:00am EDT

Get ready to ride! Today I am talking with one of my favorite brands ever, Peloton. I am talking to Carolyn Blodgett who is the Senior Vice President at Peloton and I can't wait to share some of the secrets behinds Peloton's marketing machine. Take a listen!

Direct download: SocialLadies_215_CarolynBlodgett.mp3
Category:general -- posted at: 2:00am EDT

There's technology and then there's talking it. And Kathryn Rose has built a technology marketplace that allows us to do both. She's created a company called WiseHer, which connects women with smart leaders who can help them build the businesses of their dreams. Take a listen!

Direct download: SocialLadies_214_Kathryn_Rose.mp3
Category:general -- posted at: 1:42pm EDT

This next interview is important because I am talking to somebody who I believe, who-heartedly, is helping to change the world. Susan McPherson is the Founder and CEO of McPherson Strategies. She's not only a master networking, but all of her networking is designed to help change the world. Her company, McPherson Strategies, works with Fortune 500 companies, NGOs, and countless others to help craft messages around important issues around corporate social responsibility. Not only is she helping them talk-the-talk, but she's helping them walk-the-walk. 

Direct download: SocialLadies_213_Susan_McPherson.mp3
Category:general -- posted at: 2:00am EDT

I'm so excited to share with you my interview with Niharika Shah, the Vice President, Head of Brand Marketing & Advertising at Prudential Financial. We had a really interesting discussion about the power of listening to everyday people and highlighting their stories in order to unite around the financial wellness challenges that we all faceā€”but few of us actually talk about.

Direct download: SocialLadies_212_N_Shah_V2.mp3
Category:general -- posted at: 2:33pm EDT

You guys, I'm really excited today to introduce you to Penny Wise who is the Marketing Director at 3M. She's gonna to talk to you about her career, and she's also going to talk about how helped reposition 3M and use the tagline '3M Science Applied to Life,' to create a social movement. Take a listen.

Direct download: SocialLadies_211_Penny_Wise.mp3
Category:general -- posted at: 1:00am EDT

You guys, what a pleasure to talk with Amy Heidersbach, the Chief Marketing Officer or CareerBuilder this week. I was so impressed by how CareerBuilder views itself as a tech company first. And you see that in how it plays in everything that they do. From social elements, to augmented reality within their apps, to how they approach content. Take a listen!

Direct download: SocialLadies_210_Amy_Heidersbach.mp3
Category:general -- posted at: 2:00am EDT

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