All the Social Ladies with Carrie Kerpen

I am super excited to introduce you to Shelley Wise who is the Vice President of Integrated Marketing at Princess Cruises. You're going to hear a lot about Princess Cruises today, in addition to Shelley's career. You'll hear about their return to TV, you'll hear about their approach to influencer marketing, and you'll hear about their integration of data. Take a listen. 

Direct download: SocialLadies_222_Shelley_Wise.mp3
Category:general -- posted at: 1:30am EDT

I am really excited to introduce you to my next guest, Kristin Patrick. I first became acquainted with her when she was the Global Chief Marketing Officer of Global Brand Development at PepsiCo, where she played an integral role in delivering the company's long-term global growth strategies. I became obsessed with what she was doing there as a change maker and I really wanted to get her on the show so she can talk to us about what it takes to be a change maker. Because it's not so easy when you're a woman coming into an industry attempting to make change. A lot of it is not just knowing what to do next, but knowing how to communicate it. Take a listen. 

Direct download: SocialLadies_221_Kristen_Patrick.mp3
Category:general -- posted at: 1:12am EDT

Hey guys! I had a ton of fun chatting with Nancie Ruder, who is the Founder of Noetic Consultants, and also the author of "Jack and Jill Went Up The Hill: How Senior Marketers Scale the Heights Through Art and Science." I love talking about art and science and marketing because it reminds me a lot of how we optimizing our own social media. We use data, we know what works, but also, it takes just a little bit of art. Take a listen.

Direct download: SocialLadies_220_Nancie_Ruder.mp3
Category:general -- posted at: 2:00am EDT

Get ready you guys because this powerhouse is full of energy and advice, all about the future of sound  marketing. Take a listen to Aimee Lapic, Chief Marketing Officer at Pandora. She has incredible about bringing new energy to a team, and also, looking toward the future of sound & marketing. Take a listen!

Direct download: SocialLadies_219_Aimee_Lapic.mp3
Category:general -- posted at: 1:30pm EDT

I'm so excited this week to introduce you to Allison Lowrie, who is the Chief Marketing Officer of ANGIE Homeservices. One of the things I find so interesting about home service providers is that, unlike travel or food delivery or car service providers -- all these things that we really research and talk about online -- home services are still relegated to conversations between neighbors, friends, and family. It's interesting to see how they are focused as much on off-line communication as they are on on-line communication. Take a listen. 

Direct download: SocialLadies_218_Allison_Lowrie.mp3
Category:general -- posted at: 1:30am EDT