All the Social Ladies with Carrie Kerpen (general)

Today I am excited to have on Rebecca Leonard who is the Strategy Director of Community Impact at TJX companies. You'll hear the story of how Rebecca the day-to-day marketing at TJX and moving over to something she really felt passionate about through corporate social responsibility. And you'll hear a little bit about how can you too! Take a listen.

Direct download: SocialLadies_200_Rebecca_Leonard.mp3
Category:general -- posted at: 1:30am EDT

Hey guys. Today is a true Social Ladies interview because I get to talk to Melissa Musgrove, who is the Vice President and Head of Social Media at Regions Bank. What I'm most impressed by, aside from Melissa's passion and excitement around social media, is her ability to add quantifiable results to her social media efforts. You know, there's a lot of the soft stuff -- a lot of the humanization of brands, a lot of the story telling -- but there's a lot around metrics and showing the value of a customer on social media. Take a listen!

Direct download: SocialLadies_199_Melissa_Musgrove.mp3
Category:general -- posted at: 4:49pm EDT

Today I got to talk to Whitney Gonzales who is the marketing manager at Liingo Eyewear. Liingo is a very cool new start-up doing some very innovative things in the eyewear space. We talk about their work with micro-influencers as well as some of the new technology that they have coming out to make shopping online for your eyes and glasses better. Take a listen!

Direct download: SocialLadies_198_Whitney_Gonzales.mp3
Category:general -- posted at: 2:30am EDT

Hello everyone! Today is a great day because I am talking with Tara Peyrache, who is the chief marketing officer at True Religion Brand Jeans. I've been a True Religion brand fan for a long and I'm really excited to hear what makes the brand tick and what makes Tara tick. Take a listen!

Direct download: SocialLadies_197_Tara_Peyrache.mp3
Category:general -- posted at: 2:00am EDT

True story, I have a slight girl crush on Chief Marketing Officer at Keds, Emily Culp. I am impressed with her brilliance, with her passion around the Keds brand, and just with her overall positivity. You're gonna love her interview today. Take a listen!

Direct download: SocialLadies_196_Emily_Culp.mp3
Category:general -- posted at: 2:30am EDT

So I missed the whole dating site thing, the online dating world. But I kind of, listening to this next guest, wish I had a stabbed at it in my single days -- sorry Dave, don't tell anyone. Alexis Ferraro Luerssen is currently the Vice President of Marketing and Communications at Match.com and she has been there for over 13 years. She's really seen the online dating world transform itself, and it's really interesting to hear about how they approach social. Take a listen!

Direct download: SocialLadies_195_Alexis_Ferraro_Luerssen.mp3
Category:general -- posted at: 2:30am EDT

Today, you're going to be meeting Leslie Kruempel, who is the Mission Executive at Organic Valley. Take a listen! 

Direct download: SocialLadies_194_Leslie_Kruempel_v1.mp3
Category:general -- posted at: 2:00am EDT

I wish I had my son Seth in the office today because he'd be freaking out at my next guest. Pam Kaufman is the Chief Marketing Officer and President of Consumer Products at Nickeloden -- therefor of his favorite show "Paw Patrol," one of the many properties she handles. Running the consumer products division at Nickelodeon allows her to tap into licensing of incredible talent link Jojo Siwa and more. Take a listen. 

Direct download: SocialLadies_193_Pam_Kaufman.mp3
Category:general -- posted at: 3:05pm EDT

Boy oh boy, do I love disruptors, and this next guest is one indeed. Check out Vivian Lee, who is the Chief Marketing Officer of Petcube which is the best-selling home camera brand designed specifically for pet parents. What I love about this is that it's not like any other home security or camera device around. It is specifically targeted to pet parents and the product roadmap shows that. It's fascinating how they use pet influencers and celebrities to get the word out across social media. And Vivian is a great person to know. Take a listen!

Direct download: SocialLadies_192_Vivian_Lee.mp3
Category:general -- posted at: 2:30am EDT

So many pearls of wisdom in this week's interview with Amy Protexter, who is the Senior Vice President of North America Marketing at Insight. She's somebody who has always been fascinated by ideas and that comes through in her interview. But what impressed me most was her real conversation around the ability to have confidence even when you're not feeling like you've got it within you. And I also was obsessed with her ability to really understand how technology impacts not just marketing, but also sales in the B2B channel. Some interesting stuff in this interview. Take a listen!

 

Direct download: SocialLadies_191_Amy_Protexter.mp3
Category:general -- posted at: 1:00am EDT