All the Social Ladies with Carrie Kerpen (general)

On today's show we are speaking to Cheryl Viirand; Founder and CEO of Freedible, Inc. Cheryl previously worked as a Wall Street Litigation attorney and in 2008 decided to redesign her life with her passions at the very core. Hear how her homework assignments in the local bookstore led her to fully unearth these passions and find her mission - launching Freedible, Inc in July 2013; a social media site all about food but specifically made for "custom eaters" - people whose eating decisions are driven by food restrictions caused by restrictions, allergies, intolerances, or diseases. Feeling like a fish out of water, Cheryl gave herself permission to act for social change and through her extraordinary experiences has become as she calls herself, "a social change agent without a portfolio". Through listening, Cheryl is meeting the unmet needs of the communities she works with and really is pushing for social change. Tune in to find out more!

Direct download: SocialLadies_5_Cheryl.mp3
Category:general -- posted at: 3:30am EDT

On today's show, we are talking to Molly DeMaagd; Director, Social Media Customer Care with AT&T. Over her 20 year career, Molly has worked her way up through the organization from Customer Service Representative to leading an entire team on social media - now serving as a Director. Hear about the customer challenges and expectations her team faces on a daily basis, and how she empowers her team to ensure customers receive the best possible experience. Gain insights on the importance of listening within the industry and watch out for Molly's predictions on what she thinks is next for customer service in social. Just what are the essential skills for a career in social media and what has been pivotal in Molly's growth and success? Tune in and find out!

Direct download: MollyDeMaagdFinal.mp3
Category:general -- posted at: 3:30am EDT

On today's show, Nicole D'Alonzo gives us a glimpse of her amazing career path. She is the former global director of social at Kiehl’s cosmetics and is now the founding editor of TASTEdaily. Nicole shares with us the lessons she has learned during this journey and the valuable skills she has developed along the way. Her enthusiasm and spirit are clear. Find out what drives Nicole to follow her passions and the ethos behind her latest venture.

Direct download: SocialLadies_4_Nicole_DAlonzo.mp3
Category:general -- posted at: 2:49pm EDT

On today's show Crystal King tells us how she began her career in the start-up world, crafting years of experience building brands via traditional and digital means, to becoming the Senior Social Media, Communications & Marketing Expert at Keurig Green Mountain. Crystal shares with us what she feels are the necessary skills needed to succeed in social and what her team is accomplishing at Keurig Green Mountain through listening and helping customers tell their love stories. Crystal's passion is clear; tune in to discover what motivates her, explore what she thinks are the challenges in today's social space and learn tips on how to get higher customer sentiment.

Direct download: SocialLadies_3_Crystal_King.mp3
Category:general -- posted at: 1:29pm EDT

On today's show, Lara Ruth tells us how she started on her path to becoming VP of Content and Social at Citibank. With over 11 years of experience with more than 8 Fortune 500 companies, Lara gives insight on what the best practices are when working in the financial space. She also reveals her thoughts on what the necessary skills are for working in such heavily regulated social media roles. Lara is one busy lady - founder and editor of "Grits in The City", speaker of fluent Spanish and fan of the flying trapeze! Nevertheless, she still has time to share her story and how she balances it all!

Direct download: SocialLadies_2_Lara_Ruth.mp3
Category:general -- posted at: 10:58pm EDT

On today's show, Kelley O. Williams shares her story; from launching her own balloon-animal making business as a teenager, moving into the corporate social world and then coming full circle to be co-founder of The Honey Bee Company in Chicago. Kelley uncovers the challenges she faced working within a highly regulated financial service and how she developed the brand within social to impact the charities she worked with. Leaving the familiar corporate world and starting her new business, The Honey Bee Company which teaches kids under 6 all about STEM, Kelley explains how she approached this and how social media continues to play a part in this growing venture.

Direct download: SocialLadies_1_Kelley_O.mp3
Category:general -- posted at: 10:06pm EDT