All The Social Ladies with Carrie Kerpen (general)

What if I told you that I was about to interview somebody that has won awards from Adweek, Forbes and more since 2012-2016, being recognized for her youthful creativity and brilliance in digital and social media marketing - I bet you’d be pretty impressed! If you talk to her; Katrina Craigwell who is the VP for Global Marketing Innovation at GE Digital, she’ll tell you that those awards are a by-product and not the goal. She’s going to tell you how she built her career using social and digital media - landing in her absolute dream job. You’re also going to hear about her perspectives on life - be prepared to be totally energized and excited!

Direct download: SocialLadies_142_Katrina_Craigwell.mp3
Category:general -- posted at: 1:00am EST

These two fabulous women put the ‘social’ in social media. You’ll hear their approach to social media at Entenmann’s and all of the Sweet Baked Goods brands associated with Entenmann’s. You are going to be blown away, not only by their approach to social but their approach to work friendships, their careers and marketing as a whole. These ladies are full of great advice and I can’t wait for you to listen to them today. Meet Maureen Sticco and Lorraine Hale.

Direct download: SocialLadies_141_Maureen_Sticco_Lorraine_Hale.mp3
Category:general -- posted at: 2:00am EST

So when I think of Sarah Mendelsohn who is currently the Social Media Manager at Maybelline New York, I think of two things; someone who is incredibly authentic and someone who is totally in the moment. From starting her blog, “A Hit Of Sarah” at age 16, to learning what she loved and didn’t love across various industries within marketing, Sarah has built an incredible career for herself. You’ll hear about her career path and how social media is also a core part of her person. Take a listen!

Direct download: SocialLadies_140_Sarah_Mendelsohn.mp3
Category:general -- posted at: 1:30am EST

Today I am talking to Melissa Ryan who directs the DC strategy team at Trilogy Interactive which is a strategy, design and technology firm for political campaigns, non-profits and labor unions. You’re going to hear her story and how her career was founded on the internet because of the internet! You’ll also hear about how she impacted political campaigns across the country. She’s incredible. Take a listen!

Direct download: SocialLadies_139_Melissa_Ryan.mp3
Category:general -- posted at: 12:30am EST

Be prepared to meet Veronique Ricardoni. She is the CEO of Likeable Mexico. After an incredible career spanning from economics and private banking, to Art, to working at one of the largest global agencies in the world and now to championing our Latin-American project, you are going to be blown away. Get ready for her perspective on social media and digital, and her overall thoughts in life. Take a listen!
 
Direct download: SocialLadies_138_Veronique_Ricardoni.mp3
Category:general -- posted at: 1:00am EST

Oh No! It’s Ashley Cat. What’s that? It’s actually her Twitter handle. Ashley Cook currently works as a manager and senior creative producer at BuzzFeed.com. She produces branded content for ginormous brands like Nickelodeon and Target. She’s had a brilliant career thus far - you’ll hear how she followed one of her favorite brands on the planet and got the job of her dreams. Then she took some time off - she taught kid’s yoga. She’s had the most varied career you’ve ever heard of. And then she landed at one of the biggest tech companies around - BuzzFeed. It’s pretty incredible. Take a listen!

Direct download: SocialLadies_137_Ashley_Cook.mp3
Category:general -- posted at: 12:30am EST

Today, if I sound enthusiastic, it’s because my next guest has enthusiasm that’s totally infectious. Take a listen to Morgan Baden. She’s the VP of Corporate Communications at Scholastic, where she oversees corporate social media strategy and serves as the editorial director of the award-winning “On Our Minds” Scholastic blog. She’s fabulous and you’re going to hear some great insights from her.

Direct download: SocialLadies_136_Morgan_Baden.mp3
Category:general -- posted at: 12:30am EST

I’m a really long time fan girl of this next interview subject. Be prepared to be blown away. On this interview, I speak to Sharon Feder. Sharon Feder is the Chief Digital Officer of Rachael Ray’s parent company, Watch Entertainment. Before that she was the COO at Mashable which, she joined when there was only a handful of people. You’ll hear her story, her love of journalism and how that led to where she is today. The insights are through the roof. Take a listen!

Direct download: SocialLadies_135_Sharon_Feder.mp3
Category:general -- posted at: 12:30am EST

I had a great opportunity today to talk to Jodi Gersh - also known as @jodiontheweb. Jodi is a long-time employee with the Gannett company and is currently the Director of Social Media for Strategic Brand Marketing at USA Today. You’ll hear her story from when she was working with her brother on one of the first social media networks and how she used those insights to really launch social media marketing at Gannett. It’s a great story. Take a listen!

Direct download: SocialLadies_134_Jodi_G.mp3
Category:general -- posted at: 12:30am EST

Today, I had the distinct pleasure of talking to Lisa Baird. Lisa was named the Chief Marketing Officer of The United States Olympic Committee in 2009. She was responsible for really building the Team USA brand which she built basically exclusively through social media. You’ll hear the story of an incredible career about how she grew through corporate America but changed industries time and time again to actually propel her career forward. Take a listen!

Direct download: SocialLadies_133_Lisa_Baird.mp3
Category:general -- posted at: 1:30am EST