All the Social Ladies with Carrie Kerpen

You guys, I am so excited because one of my favorite brands is on the show today. I am a Keds devotee and I am thrilled to talking to their president, Gillian Meek. One of the things that I love Keds, and in Gillian in particular, is they don't just talk-the-talk, they walk-the-walk! Their new "Ladies First" campaign is not only great as a marketing campaign, but they truly live up to that mission with a Female leadership team and a lot of great thoughts on changing content at the speed of light, and how Keds has had to adapt to that over time. Take a listen, it's pretty great!

Direct download: SocialLadies_216_Gillian_Meek.mp3
Category:general -- posted at: 2:00am EDT

Get ready to ride! Today I am talking with one of my favorite brands ever, Peloton. I am talking to Carolyn Blodgett who is the Senior Vice President at Peloton and I can't wait to share some of the secrets behinds Peloton's marketing machine. Take a listen!

Direct download: SocialLadies_215_CarolynBlodgett.mp3
Category:general -- posted at: 2:00am EDT

There's technology and then there's talking it. And Kathryn Rose has built a technology marketplace that allows us to do both. She's created a company called WiseHer, which connects women with smart leaders who can help them build the businesses of their dreams. Take a listen!

Direct download: SocialLadies_214_Kathryn_Rose.mp3
Category:general -- posted at: 1:42pm EDT

This next interview is important because I am talking to somebody who I believe, who-heartedly, is helping to change the world. Susan McPherson is the Founder and CEO of McPherson Strategies. She's not only a master networking, but all of her networking is designed to help change the world. Her company, McPherson Strategies, works with Fortune 500 companies, NGOs, and countless others to help craft messages around important issues around corporate social responsibility. Not only is she helping them talk-the-talk, but she's helping them walk-the-walk. 

Direct download: SocialLadies_213_Susan_McPherson.mp3
Category:general -- posted at: 2:00am EDT

I'm so excited to share with you my interview with Niharika Shah, the Vice President, Head of Brand Marketing & Advertising at Prudential Financial. We had a really interesting discussion about the power of listening to everyday people and highlighting their stories in order to unite around the financial wellness challenges that we all faceā€”but few of us actually talk about.

Direct download: SocialLadies_212_N_Shah_V2.mp3
Category:general -- posted at: 2:33pm EDT

You guys, I'm really excited today to introduce you to Penny Wise who is the Marketing Director at 3M. She's gonna to talk to you about her career, and she's also going to talk about how helped reposition 3M and use the tagline '3M Science Applied to Life,' to create a social movement. Take a listen.

Direct download: SocialLadies_211_Penny_Wise.mp3
Category:general -- posted at: 1:00am EDT

You guys, what a pleasure to talk with Amy Heidersbach, the Chief Marketing Officer or CareerBuilder this week. I was so impressed by how CareerBuilder views itself as a tech company first. And you see that in how it plays in everything that they do. From social elements, to augmented reality within their apps, to how they approach content. Take a listen!

Direct download: SocialLadies_210_Amy_Heidersbach.mp3
Category:general -- posted at: 2:00am EDT

When I'm looking at what Levi's is doing across the board, not even just in social, but with their social first elements that are based in social action, I am blown away. And a great deal of that credit goes to Jennifer Sey. She's the SVP and Chief Marketing Officer of Global Brands at Levi Strauss & Co., and she has a lot to say about what it means to have social inspire action. Take a listen.

Direct download: SocialLadies_209_Jennifer_Sey.mp3
Category:general -- posted at: 1:30am EDT

Hey everybody, I can't wait to introduce you to our next guest. Aditi Javeri Gokhale is the Executive Office and Chief Marketing Officer of Northwestern Mutual, which is a leading financial services company. Fun fact, she is their very first CMO, and they've been around for over 160 years. She must be pretty special. 

Direct download: SocialLadies_208_Aditi_Gokhale.mp3
Category:general -- posted at: 1:30am EDT

How do you summon the courage to make a life-changing decision? Why is imagination so critical to success? Today I'm talking to Beth Comstock, former Vice Chair at GE and author of the new book "Imagine It Forward: Courage, Creativity, and the Power of Change."

Direct download: SocialLadies_207_Beth_Comstock.mp3
Category:general -- posted at: 1:30am EDT