All the Social Ladies with Carrie Kerpen

So depending on where you're located, you are really going to love this interview with the CMO of Rita's Italian Ice or Rita's Water Ice. Yes, it's Robin Seward. Robin is phenomenal leader who has been through many different iterations of social including the famous incident of Pharell and the GRAMMYs and his hat. Take a listen!

Direct download: SocialLadies_103_Robin_Seward.mp3
Category:general -- posted at: 2:30am EDT

Recently, I had the amazing opportunity to speak with one of the world's most influential management thinkers - Whitney Johnson. Whitney is the author of the critically acclaimed book Disrupt Yourself; Putting The Power Of Disruptive Innovation To Work. In this episode, you'll hear about her fascinating story as she grew from working girl to coach and leader. You'll also hear about a personal approach to disruption, which I think we'll all find valuable in our careers. Take a listen!

Direct download: SocialLadies_103_Whitney_Johnson.mp3
Category:general -- posted at: 12:21pm EDT

Today, I interviewed Laurie Satran. Laurie is the Social Media Strategy Manager at STARR Restaurants. This is a restaurant group that owns a number of different restaurant types meaning that Laurie is marketing on social media for all of them-- none of which are the same. You'll hear about this and the different strategies and approaches used for each, which is very different to marketing for a chain. You'll hear the story of her career, which does include quite an exciting stint behind the scenes of The Real World. You'll hear all about the lessons she's learned and overall, how to market to multiple audiences. Take a listen!

Direct download: SocialLadies_102_Laurie_SatranV2.mp3
Category:general -- posted at: 2:00am EDT

Today, I interviewed Kate Rados. Kate is the VP of Community Development at Crown-- a division of Penguin Random House. I was so happy to talk to her because I found her story to be completely fascinating not just because of how she builds communities and helps empowers authors to share their stories online but because of the story of her career and how she used her complete and total fearlessness to basically land every job she ever wanted. We could all learn a lot from her. Take a listen.

Direct download: SocialLadies_101_Kate_Rados.mp3
Category:general -- posted at: 2:30am EDT

Welcome to the 100th episode of All The Social Ladies podcast. This week's special episode features a roundtable discussion with Carrie Kerpen and her Likeable Media, Social Ladies!

Direct download: SocialLadies_100_Carrie_Kerpen_and_Likeablet_Team.mp3
Category:general -- posted at: 6:31pm EDT

Sometimes the world connects you in the most mysterious of ways. When I went to interview Nizzi Renaud who is the Chief Marketing Officer of Zazzle, I didn't realize that we went to school together and graduated in the exact same year! World's definitely do collide. I loved listening to her story-- she's been at some of the most successful start-ups in the world and is currently now leading the marketing charge over at Zazzle where she is taking their marketplace ecosystem to new heights. I want you to hear the story of her career and what she has been able to accomplish at Zazzle . You'll be impressed just like I was.

Direct download: SocialLadies_99_Nizzi_Renaud.mp3
Category: -- posted at: 10:17pm EDT

‚ÄčToday I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!

Direct download: SocialLadies_98_Addie_Hall.mp3
Category: -- posted at: 7:14am EDT

Today, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.

Direct download: SocialLadies_97_Linda_Boff.mp3
Category:general -- posted at: 2:30am EDT

Dea Lawrence is the CMO of Variety Magazine, something that was a mainstay in my life when I was a young, aspiring actor. It was a magazine I’d read cover-to-cover. It’s since made a fantastic transition to digital and it's not just survived but thrived in a changing era for print. You’ll hear the story about Dea’s own evolution from an actor to a marketer and seller, and how she’s been able to take hold of a career with her impressive selling skills.

Direct download: SocialLadies_96_Dea_Lawrence.mp3
Category:general -- posted at: 2:30am EDT

Social media is all about storytelling-- the ability to tell stories in an engaging and interesting way and today's guest nails that right on the head. Lynne Jarman-Johnson is the Chief Marketing Officer for Consumer's Credit Union. She's also a mom to six amazing kids! You'll hear her tell a whole lot of stories from very early in her career in television, to how she became an entrepreneur and raised a family over a period of 22 years and then jumped into the CMO position at Consumer's Credit Union-- which when you hear her talk about it, the passion shines right through. Lynne's ability to help people throughout the course of her career is really unparalleled and I'm so proud to have her as a guest today.


Direct download: SocialLadies_95_Lynne_Jarman-Johnson.mp3
Category:general -- posted at: 1:52pm EDT