All the Social Ladies with Carrie Kerpen

KC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.

Direct download: SocialLadies_66_KC_Geen.mp3
Category:general -- posted at: 1:11am EDT

Jessica Williams is the Director of Global Innovation Marketing & Analytics at Visa focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading the social and digital analytics at Visa BtoB and corporate marketing. Prior to Visa, Jessica worked at Yahoo! and WCG in the bay area serving in her last role as a Senior Analytics Strategist. She is one Social Lady you don't want to miss.

Direct download: SocialLadies_65_Jessica_Williams.mp3
Category:general -- posted at: 2:30am EDT

Diana Plazas is the Director of Global Brand Marketing for DoubleTree by Hilton, at Hilton Worldwide. In this role, Diana oversees advertising, offline and online media, as well as marketing and social media strategy for the brand and its more than 400 hotels in over 30 countries around the globe. She has been part of the team that worked on the repositioning of the brand back in 2011, as well as its award winning campaigns such as the Cookie CARE-a-van, the Little Things Project and DTour. In 2014, her team led the launch of a brand new multi-channel campaign called “First the Cookie”, as well as supporting the on-going Cookie Care global activations in partnership with Public Relations. Diana has been working with the brand since 2009 and previous to that she managed search engine marketing for the Hilton Worldwide portfolio of brands, where starting in 2006 she worked on both organic and paid search marketing strategy. Previous to Hilton Worldwide, Diana worked with digital brands in both the Health & Beauty, as well as Real Estate categories.

Direct download: SocialLadies_64_Diana_Plazas.mp3
Category:general -- posted at: 4:27pm EDT

Brianna Foulds began her career at California Pizza Kitchen, progressing through the various roles of restaurant operations before joining the recruiting team. It was there that she discovered her passion - not for artisan pizza, but for finding the right people for the job, brand and business. Her success there landed her a position at Oakley, where she, along with her team, is responsible for recruiting Manufacturing Assembly Teams, Optical Design Engineers, Fabric Developers, Athlete Managers and all other positions that make Oakley what it is today.

Direct download: SocialLadies_63_Brianna_Foulds.mp3
Category:general -- posted at: 2:30am EDT

Jennifer Donovan is a seasoned digital PR and brand strategist with more than 18 years of communications, PR, social media and marketing experience. She has a proven track record for driving industry awareness, value and momentum for her clients. Prior to founding Nova Communications in 2013, Jennifer was Senior Manager of Social Communications and Senior Global PR Manager for Akamai Technologies. Before Akamai, Jennifer worked at Horn Group, a digital communications agency, working closely with dozens of technology clients. Jennifer has also served as the President of the Social Media Club of San Francisco, where she designed and managed educational programming events.

Direct download: SocialLadies_62_Jennifer_Donovan.mp3
Category:general -- posted at: 8:28am EDT

Meet Social Lady Stacey Jaffe. Stacey overseas Teach For America's social media and blogging platforms, where she developed strategies to use social media matrix as a focus group upon which to improve the social media experience. Prior, she worked on content development for Nickelodeon's Team Umi Zoomi, which is an educational preschool television show.

Direct download: SocialLadies_61_Stacey_Jaffe.mp3
Category:general -- posted at: 1:13pm EDT

Amy Binder is CEO of the New York City-based RF|Binder. For close to 30 years, Amy Binder has been committed to bringing new and innovative thinking to the public relations field. Since founding RF|Binder in 2001, Amy has focused on working with major corporations, brands, government organizations, destinations and institutions on corporate reputation and brand marketing assignments. Previously she was President/Americas for the Ruder Finn Group where she, along with her father David Finn and her siblings, built the company into one of the largest independent public relations agencies in the world. Amy is on the board of the Institute for Public Relations. She also serves on the Media Advisory Committee for Brown University and serves on the Brand Leaders Forum for the Center on Global Brand Leadership at Columbia Business School.

Direct download: SocialLadies_60_Amy_Binder.mp3
Category:general -- posted at: 3:54am EDT

Lori Feldman is Global Head of Social Media for Cigna International, where she is responsible for enterprise social media marketing initiatives, as well as those in support of markets and segments. Lori joined the company in 2012, having spent twelve years with Citigroup Global Transaction Services (GTS). Before joining Citi, Lori spent seven years as a marketing and creative services consultant, with a broad, global client base including firms in pharma/healthcare, technology, shipping, publishing and e-business sectors. She has also held a variety of marketing and advertising management positions at Gannett Newspapers, YM Magazine, CBS/Fox Video and Rolling Stone. Lori was a three-year Co-Chair of Citi’s Women’s Council’s Developing Talent Program, an initiative focused on training and mentoring high potential women. She also supported marketing initiatives for Citi’s Corporate Banking Diversity program. This busy Social Lady is also the co-founder of the Connecticut-based theater group, Two Turkeys Productions, and enjoys performing improv and sketch comedy when she’s not performing marketing.

Direct download: SocialLadies_59_Lori_Feldman.mp3
Category:general -- posted at: 2:30am EDT

Bethany Evans recently joined Southwest Airlines as Business Consultant Social Market Strategy. Prior to joining Southwest, she served as Social Media Manager at JCPenney, where she led the engagement team in content creation and community management across JCPenney’s social channels. Bethany has planned and executed a number of industry-leading campaigns including #JCPCup and #StompALittleLouder, and she has been a featured speaker for SocialMedia.org, discussing how to win at social media contests. A Colorado native, Bethany holds a Bachelor’s Degree in Journalism from Washington & Lee University in Virginia.

Direct download: SocialLadies_58_Bethany_Evans.mp3
Category:general -- posted at: 10:01am EDT

Mallorie Rosenbluth is the VP of Client Services at Likeable Media. Prior to joining the team, Mallorie was a marketing consultant at Wegmans Food Markets. Her previous roles at Likeable include Director of Small Business and Managing Director of New Client Strategy. Mallorie now oversees both account and creatives service and ensures clients have a “likeable” experience and the teams produce amazing work that get results. Her speaking credentials include Social Media Week, NYU’s Social Media Intensive Week, Digital Summit (Phoenix, Long Island), and others. She was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions.

Direct download: SocialLadies_57_Mallorie_Rosenbluth.mp3
Category: -- posted at: 10:17am EDT