All the Social Ladies with Carrie Kerpen

Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year’s largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX. Lyndsay is a three-time Emmy award winner, two time Emmy award nominee and in the Spring of 2015 was named one of Cynopsis Media’s Top Women in Digital. Prior to her career at NBC, Lyndsay served as a producer at Trailblazer Studios in Raleigh, North Carolina.

Direct download: SocialLadies_75_Signor.mp3
Category:general -- posted at: 2:30am EST

Kristal Bergfield is a leader and trusted advisor who just gets it done. Her career spans marketing, business development, and operations for the earliest stage startups to some of the world’s most valuable brands. Most recently, she was VP of Business Operations at Ordrx, overseeing the product roadmap, client service operation, and marketing communications. Prior to Ordrx, she was the co-founder of a consumer payments platform called Ultapay and also spent eight years at American Express. Kristal is a leader and mentor in the NY startup community where she advises Panna and Charming Robot, and Founded Caffeine & Connections, a monthly networking event.

Direct download: SocialLadies_74_Kristal_Bergfield.mp3
Category:general -- posted at: 2:30am EST

Jen McClure is a marketing and communications professional with nearly 30 years of experience. She is currently VP of Digital & Social Media at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. She leads the company's Digital Center of Excellence, and her role focuses on digital strategy, enablement and governance. In 2008, Jen helped launch Redwood Collaborative Media, and served as CMO from 2008-2010, when the company was acquired and relocated. She served as managing director of boutique consulting firms, including the re:imagine group and Albrycht McClure & Partners. She managed marketing and PR for Ziff Davis, was an account executive at Ketchum Public Relations, was a business reporter for the Hudson Valley Business Journal, and co-produced/co-hosted a community affairs radio program in the Hudson Valley, New York. From 1990–1992, Ms. McClure managed research and publishing for New Electronic Media Science.Jen has received the Eclat Award for Marketing Excellence; is a graduate of Sarah Lawrence College, earned her masters degree at Stanford University, and holds a graduate certificate in History, Politics & Society from Oxford University. She serves on the board of directors of the Society for New Communications Research and the Justice Gap, as well as on customer advisory boards of Adobe, Nexgate and Global Strategies (an Ogilvy company), and has served as a member of the Future Arts & Media Node of the Millennium Project, and on the social media advisory council for the UN Population Fund-UNFPA.

Direct download: SocialLadies_73_Jen_McClure.mp3
Category:general -- posted at: 2:30am EST

Elly Deutch recently started a new role as the Global Social Engagement Campaign and Advocacy Manager at McDonald's. She was formerly the Associate Director of Digital and Social Media at Garrett Popcorn Shops, where she helped build and manage their social media, web, email, and eCommerce strategies. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities for over 350 companies, athletes, celebrities, organizations, and brands. Over the years, Elly has developed her methodologies from her work at her own consulting company, years at Weber Shandwick and time spent launching the Chicago Red Stars of the National Women's Soccer League. Elly speaks around the world at various conferences, summits, and events on her experience and knowledge of social media, sharing her strategies, insights and learnings from over the years​.

Direct download: SocialLadies_72_Elly_Deutch.mp3
Category:general -- posted at: 2:30am EST

Nisha Chittal is a journalist and social media strategist who is currently Manager of Social Media & Community at MSNBC. In this role, she leads and develop msnbc's social editorial strategy, audience growth and engagement, social TV integrations, and emerging platform strategy. She also writes and reports for MSNBC.com about politics, technology, and women's rights and feminism, and has appeared as a guest on Shift by MSNBC to discuss these topics. Prior to MSNBC, Nisha led social media at the Travel Channel in Washington, DC, and prior to that, she worked at digital agency MXM Social, advising a variety of brands on social and digital strategy. Most recently, she published an essay in the Amazon Kindle Serial "The 10 Habits of Highly Successful Women." She holds a bachelor’s degree in political science from the University of Illinois at Urbana-Champaign.

Direct download: SocialLadies_71_Nisha_Chittal.mp3
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Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.

Direct download: SocialLadies_70_Ann_Hadley.mp3
Category:general -- posted at: 6:36pm EST

As the Vice President of Global Marketing for Auntie Anne’s, Heather Neary is responsible for the strategic planning, marketing, and menu development for the Auntie Anne’s brand. She provides guidance on all domestic and international locations as well as oversight to our retail efforts in the United States. Since joining Auntie Anne’s in 2005, Heather has also served in the roles of Marketing Manager, Director of Marketing, and Chief Marketing Officer for Auntie Anne’s. Prior to joining Auntie Anne’s, Heather was the associate brand manager for an office supply manufacturer in Long Island, N.Y. Before that she worked as the managing editor of a business magazine in San Diego, California.

Direct download: SocialLadies_69_Heather_Neary.mp3
Category:general -- posted at: 2:30am EST

Welcome to Season 2 of All The Social Ladies, and we could not be more excited to kick off the new year than with our special guest Kate Dickman. Kate is the senior social media program manager at Office Depot. At just 15 years of age, she taught herself basic html and coded her own personal website, eventually starting her own digital marketing business from her dorm room. By 2013, she was recognized as one of Top Ranks 25 Women That Rocked Social Media.

Direct download: SocialLadies_68_Kate_Dickman.mp3
Category:general -- posted at: 2:30am EST

Deena Baikowitz is the Chief Networking Officer at Fireball Network and comes from four generations of feisty career women. Her favorite expression is "I know someone you should meet. Let me introduce you!" She is passionate about empowering professionals to build their confidence, their skills, and their networks. Her firm's clients include entrepreneurs, executives, association leaders and college students. Deena is a dynamic speaker, coach, consultant and writer, and she has a diverse career background in the arts, social work, and marketing, which create a wonderful combination to serve her clients and build her company.

Direct download: SocialLadies_67_Deena_Baikowitz.mp3
Category:general -- posted at: 1:14pm EST

KC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.

Direct download: SocialLadies_66_KC_Geen.mp3
Category:general -- posted at: 1:11am EST