All the Social Ladies with Carrie Kerpen

Jessica Kalbarczyk is the eternal optimist with a passion to learn and expand her already in-depth of knowledge of social and digital communications. A Buffalonian by heart, and South Carolinian by home, Jessica currently manages social media for Furman University in Greenville, SC. Jessica started her own communications consultancy, Glass Half Full Communications. The experience helped to solidify Jessica in the social media industry both on a regional and national scale. Within a year Jessica was hired by Samsung Electronics to manage and build their social media customer support. For close to three years, Jessica went from a one-woman show to seven employees managing all customer concerns via social media. Within that same year, Jessica turned back to one of her first loves, higher education. She has since been with Furman University for almost a year. Doubling followership, increasing engagement by the millions and turning Furman University's social media presence into one of the strongest in the Southeast.

Direct download: SocialLadies_55_Jessica_K.mp3
Category:general -- posted at: 11:13am EST

Carmen Shirkey Collins has been working on creating 1:1 relationships with customers since before social media was in the lexicon. She has helped pioneer and transform social media programs for several Fortune 500 companies and large brands. (America Online, Verizon, Mozilla Firefox, Citrix and now Cisco.) Her passion for social media aside, she is also an award-winning writer with one book on Amazon and another underway, a wife, mom to a fur-kid, and a world traveler.

Direct download: SocialLadies_54_Carmen_Collins.mp3
Category:general -- posted at: 2:30am EST

Vanessa Sain-Dieguez leads Social Media Planning & Integration at Hilton Worldwide and is focused on promoting the integration of social strategy across the enterprise. Vanessa is particularly passionate about using social media to extend hospitality beyond the front desk via Hilton Worldwide's social customer service programs.

Direct download: SocialLadies_53_Vanessa_Sain-Dieguez.mp3
Category:general -- posted at: 10:41am EST

All the Social Ladies with Carrie Kerpen is proud to welcome Kathleen Curtis Wolf to this week's show. Kathleen is a creative person who enjoys working with others to innovate products, services or marketing concepts based on consumer understanding. She considers herself an entrepreneur on the inside of a large company, having spent most of her career in positions that were new or needed be reshaped to evolve to meet business needs. Kathleen is employed by Whirlpool Corporation and is currently the Senior Manager, Corporate Reputation & Interactive Communications.

Direct download: SocialLadies_52_Kathleen_Curtis_Wolf.mp3
Category:general -- posted at: 12:47pm EST

Katie Cowie is the Social Media Supervisor at Resolution Media based out of Charlotte, NC. In that role, Katie provides social media strategy for Lowe's Home Improvement and leads a team who manages all paid social media for Lowe's. Prior to her role, Katie was the Engagement Marketing Manager for Gazelle, a late-stage consumer start-up based out of Boston, MA, where she managed social media, emerging platforms, events, and launched Gazelle's content marketing program and blog. Katie grew up in Massachusetts and attended Bentley University in Waltham, MA and recently moved to North Carolina. In her spare time she competes in equestrian sports.

Direct download: SocialLadies_51_Katie_Cowie.mp3
Category:general -- posted at: 10:27am EST

Michelle Magoffin is passionate about technology and fascinated by the way people integrate it into the functions of their daily lives. She has 15 years of digital marketing experience, in the retail, real estate, automotive, and financial services industries, working with companies like Edmunds.com, Move.com, technology and ecommerce startups, and a variety of small businesses. Michelle is currently the director of social media marketing at Farmers Insurance, where she leads the content marketing and social media strategy for the Farmers Insurance and 21st Century brands, as well as the Farmers agent social media program. You can find Michelle, and links to all of her social sites, at http://about.me/michellem

Direct download: SocialLadies_50_Michelle_Magoffin.mp3
Category:general -- posted at: 2:30am EST

Elina Furman is the publisher of A-List Mom and A-List Mom Travel by day and a frequent parenting columnist by night. She is also the author of over 20 books. Constantly on the hunt for new stylish products and new experiences, she believes that some of the best minds have migrated from NASA and are dreaming up the next cool, flying stroller. She lives in Westchester, N.Y., with her husband and 3-year-old son. Send her a tweet at @a_listmom and @alisttravel.

Direct download: SocialLadies_49_Elina_Furman.mp3
Category:general -- posted at: 1:56am EST

Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

Direct download: SocialLadies_48_Dorie_Clark.mp3
Category:general -- posted at: 2:30am EST

Aliza Licht is the SVP of Global Communications at Donna Karan International and DKNY PR GIRL (@dkny on Twitter), the company's award-winning social media personality. Licht was listed as #30 in The New York Daily News "Top 50 Most Powerful Women in New York," she is a an inaugural TEDx Times Square speaker, has been profiled by The New York Times in "PR Girl Revealed as PR Executive," E! News "A Day in the Life," Good & IBM's "Figures of Progress" and TIME Style & Design's "Six Women Who Rule the Fashion World," among many others.

Licht's first book, Leave Your Mark, is available on preorder now and due out in May 2015 by Grand Central Publishing (U.S.) & Little, Brown and Company (U.K.).

Direct download: SocialLadies_47_AlizaLicht.mp3
Category:general -- posted at: 2:53am EST

Petra Nieger is Senior Director, Marketing Communications at Polycom. Prior to joining Polycom, she oversaw a team that managed digital, social and traditional communications at Siemens Healthcare as well as held several social and digital marketing positions at Cisco. She led social business at Cisco, and was responsible for initiatives to deepen and broaden social capabilities, drive participation and scale social media through employee and customer engagement. She was named by FierceCMO a Woman to Watch in B2B Marketing in 2014, received Top Digital Marketer of the Year award in 2013 and was named one of the top 25 Digital Marketers in 2012 by BtoB Magazine, as well as made iMedia’s 10 Hottest Digital Marketers list in 2013.

Direct download: SocialLadies_46_PetraN.mp3
Category:general -- posted at: 2:30am EST