All the Social Ladies with Carrie Kerpen

On today's rebroadcast, Crystal King tells us how she began her career in the start-up world, crafting years of experience building brands via traditional and digital means, to becoming the Senior Social Media, Communications & Marketing Expert at Keurig Green Mountain. Crystal shares with us what she feels are the necessary skills needed to succeed in social and what her team is accomplishing at Keurig Green Mountain through listening and helping customers tell their love stories. Crystal's passion is clear; tune in to discover what motivates her, explore what she thinks are the challenges in today's social space and learn tips on how to get higher customer sentiment.

Direct download: SocialLadies_RB_Crystal_King.mp3
Category:general -- posted at: 12:27pm EDT

On this rebroadcast, we revisit our conversation with Kelli Agnich; Merchandising and Social Media Coordinator at Zazzle - the online retailer that allows users to upload images and create their own merchandise, or buy merchandise created by other users, as well as use images from participating companies. Founded in 1999, Zazzle now has over 40K Twitter followers and more than 100K Facebook 'likes'. In 2007, the company was recognized by TechCrunch as "best business model" and in 2010, was named one of the "Hottest Silicon Valley Companies" by Lead411. Kelli has been with Zazzle since October 2013, managing their social media platforms including Facebook, Google+, Pinterest, Twitter and Instagram. Tune in to hear her story and more!

Direct download: SocialLadies_RB_Kelli_Agnich.mp3
Category:general -- posted at: 10:51am EDT

On Today’s show we are speaking with Candie Harris; Chief Operations Officer for Likeable Media; an award winning social media agency. She previously spent over 20 years in numerous marketing and customer marketing assignments with Esselte Corporation, makers of the Pendaflex, Oxford, Ampad and Rapid brands of office supplies.  In her last role as Vice President of Marketing for Esselte North America, she was responsible for business strategy, new product development and managing the brand portfolio to maximize long term growth and profitability. Ms. Harris is a passionate New Yorker and holds a B.A. from the State University of New York at Stony Brook and an MBA from New York University, Stern School of Business.

Direct download: SocialLadies_20_Candie_Harris.mp3
Category:general -- posted at: 4:14pm EDT

On Today’s show we are speaking with Natanya Anderson: Director, Social Media and Digital Marketing at Whole Foods Market. Natanya has been working with new media for over a decade with a focus on both strategy and execution, helping organizations change the way they engage and communicate with customers. She is a content expert with extensive experience utilizing customer-centric content to build bridges between brands and their customers. Her continued focus on re-purposing teams, knowledge, and best practices means that Natanya’s finger is always on the pulse and she is ready to respond to the constantly changing web and marketing landscapes. When Natanya is not in the office, she loves to blog about food, drink and Austin, Texas at the Austin Food Lovers’ Companion. She is also a founding member and Immediate Past President of the Austin Food Blogger Alliance, a non-profit organization established to promote blogger philanthropy and education.

Direct download: SocialLadies_19_Natanya_Anderson.mp3
Category:general -- posted at: 2:02am EDT

On Today’s show we are speaking with Courtney Spritzer; graduate of New York University and co-founder of SOCIALFLY which, she started with her business partner Stephanie Abrams in 2011. Prior to the creation of Socialfly, she held positions as a bond underwriter at Hanover Insurance Group and as a financial analyst at American Express. While employed with America Express, she was captivated by the social media movement taking place within the company and across most fortune 500 companies. It was then Courtney realized that social media was becoming a fast growing marketing platform and became fascinated by the quickly evolving industry and it’s marketing and communications benefits for all businesses. Socialfly was started to help businesses navigate the world of social media and speak to their customers in new ways. Since 2011, Socialfly has become a fast growing business that has helped over 100+ brands develop their social media presence.

Direct download: SocialLadies_18_Courtney_Spitzer.mp3
Category:general -- posted at: 3:30am EDT

On Today’s show we are speaking with Sandy Carter; General Manager, IBM Ecosystems and Social Business Evangelism. Sandy is responsible for IBM’s worldwide focus on building ecosystems around core growth areas which, drives approximately one-third of IBM’s revenue and is a critical element in IBM's overall strategy. She is also responsible for the award-winning Global Entrepreneur Program which has delivered over 2,000 mentors to help startups and entrepreneurs expand and grow.  A recognized thought-leader in social business, Sandy is an award-winning author of 3 books and was recently named in Forbes Global Top 40 in Marketing. She is also passionate about women's leadership and is a founding member of WITI (Women in Technology International) and IBM’s Super Women Group, a community of over 20,000 women worldwide.

Direct download: SocialLadies_17_Sandy_Carter.mp3
Category:general -- posted at: 2:18am EDT

On this rebroadcast, we revisit our conversation with Amanda Sheldon; Director of Digital Marketing and Communications at Medtronic Diabetes. Amanda originally started in the technology PR world and was able to merge her skills in communication and her love of science & technology to move into the healthcare field. Tune in to hear about her unique relationship with social media, the passion she has for the communities she helped build, and how her team empowers individuals to tell their stories and add value to the lives of others. Working in a regulated industry is challenging and Amanda shares how her team manages the required processes, why active listening is so important and the metrics they use to measure their success in social media.

Direct download: SocialLadies_RB_Amanda_Sheldon.mp3
Category:general -- posted at: 9:49am EDT

On today's rebroadcast, we revisit our conversation with Lisa Gavales; she is a trail-blazer when the internet bubble burst and two time CMO. Most recently working with Talbots, where she oversaw all aspects of brand and retail marketing and prior to this, with EXPRESS the clothing store where she was instrumental in building the profile and presence of the brand. Lisa has won a number of awards including Top CMO on Twitter (rank #4) and Most Likeable CMO (awarded by Likeable Media 2012) for sharing with us behind the scenes of runways, photo-shoots, top models and on-set style. She single-handedly managed @ExpressLisaG because she believes Twitter is not about hearing from a company; it's about hearing from a person within the company. More recently she has spoken at the Women in Retail Leadership Summit 2014 and Retail BIG Show 2014. The words she goes by are - "Always in the market for the Next Big Idea, always in the market for great Talent, and always looking to have a good time while working hard!" Tune in to hear her story and more on Episode 12 of All The Social Ladies.

Direct download: SocialLadies_12_Lisa_G_-_Rebroadcast.mp3
Category:general -- posted at: 10:55am EDT

On today's show we are talking to Anita Rosner. Anita is the Founder and CEO of the Future Leaders’ Development program (a/k/a raising her own children). After decades of working on Wall Street and Madison Avenue, Anita decided to retire from corporateAmerica to become a stay-at-home mother extraordinaire. In addition to running her family, she has also been aphotographer, champion archer, fundraiser, and accidentalpolitician. Currently, Anita writes the blog SNORK, to spread laughter and good cheer, and as a means of avoiding housework. Tune in to hear more!

Direct download: SocialLadies_16_Anita_Rosner.mp3
Category:general -- posted at: 3:30am EDT

On today’s show we are speaking with Jamie Simoni; Social Marketing Manager at American Eagle Outfitters where she currently leads the social media strategy including community management and engagement for the brand’s 9+ million followers. Through compelling content and social advertising buys she has contributed to the brand’s impressive social media presence over the past three years. Prior to American Eagle Outfitters, Jamie worked as an Account Executive at Krome Communications on a variety of B2B, B2C and Nonprofit accounts. She was primarily responsible for public relations outreach, media planning and project management. Jamie also describes herself as a “Turbo Fit junkie” and believes that red wine and ice cream can fix anything! Tune in to find out more!

Direct download: SocialLadies_15_Jamie_Simoni.mp3
Category:general -- posted at: 10:26am EDT