All the Social Ladies with Carrie Kerpen

On today’s show we are speaking with Sarah Evans; digital correspondent which includes social and digital strategy, talent, editing and publisher within her company Sevans Strategy. Sarah works with companies, like PayPal and Cox Communications as a digital correspondent and runs popular digital lifestyle publication FAVES + CO. (http://sarahsfav.es). Sarah previously worked with a local crisis center to raise more than $161,000 in three weeks via social media and is proud to be a team member of the Guinness Book World Record holding #beatcancer.

Direct download: SocialLadies_25_Sarah_Evans.mp3
Category:general -- posted at: 11:04am EDT

On Today's show we are speaking to Cara Friedman; Social Media Manager at Publishers Clearing House. In this role, Cara guides the social media strategy for multiple PCH properties and manages a team of Social Media Coordinators. Formerly, Cara was Sr. Director, Marketing at Likeable Media. While at Likeable, Cara managed the internal marketing of the company. Previously as General Manager, she oversaw the managers of the company’s “buzz builder” program, a network of more than 100 interns that operated out of Likeable’s New York and Boston offices. Additionally, Cara’s role included being in charge of the operations department including human resources, finance, contracts and office management. Cara has been responsible for managing premium clients as well as creating custom trainings for corporate clients and their staffs. Some of her clients have included Logitech, Cosmopolitan, NYSDOH, Maidenform, and General Electric. Cara is a frequent blogger with featured posts on Mashable and Social Media Today, and has spoken at various events and conferences including BlogWorld and WOMM-U. Cara is a graduate with a JD from St. John's School of Law. She received her BA in Communications and an MA in Organizational Communications from the University at Albany.

Direct download: SocialLadies_24_Cara_Friedman.mp3
Category:general -- posted at: 9:41am EDT

On Today’s show we are speaking with Michele Weisman; Social Media & PR Manager at Likeable Media. Since joining Likeable Media's internship program in 2009, Michele has worn many hats at the company and now as a Social Media & PR Manager, Michele is responsible for creating daily content and monitoring Likeable Media's social communities, maintaining relationships with hundreds of journalists, event programmers, and brand marketers, and garnering media coverage for the agency's work. Michele is very passionate about social media, particularly Twitter. She is the founder and moderator of the nationally acclaimed #LikeableChat and tweets as @ottogrl. Michele is a proud graduate of Syracuse University with a B.S. in Marketing Management and Television, Radio Film and is also is also a college basketball fanatic and a member of both the New York Cares Fundraising Committee and Advertising Women In New York.

Direct download: SocialLadies_23_Michele_Weisman.mp3
Category:general -- posted at: 2:30am EDT

Today we are speaking with Marissa Pick: Director of Social Media at Euromoney Institutional Investor.  Marissa advises over 100 global businesses internally on best practices to help drive traffic, membership, engagement, and ROI from social media effort across publications, events businesses, and other internal programs.  Marissa was named one of the #Nifty50 Top Twitter Women Writers in 2013 and shortlisted as a finalist for the 2014 Rising Star Award by the British Media Awards.  Marissa is the co-chair of the BMA:FWD  the young professionals arm of BMA-New York Chapter and a co-chair of the BOLD alumni network at Brandeis University.  Marissa holds an M.P.P. from Fairleigh Dickinson University, where she graduated Pi Alpha Alpha Honor Society.  She received her B.A. in American Studies from Brandeis University.

Direct download: SocialLadies_22_Marissa_Pick.mp3
Category:general -- posted at: 9:38pm EDT

On this rebroadcast, we revisit our conversation with Casey Danton; Community Manager at Likeable Media. Casey got her start in social media the moment she got her first smartphone. With a background in art and education she saw some nail art featured on Instagram and was immediately captivated. Two years later she had grown a following of almost 30,000 on Instagram, launched her own blog inspired by fashion, art and popular culture at DullLikeGlitter.com, been invited to cover New York Fashion Week and has had her manicures featured online on Cosmopolitan, The Daily Beast and Nail It! Magazine. She has created manicures to help promote clients and has done nails for the book Silent Echo and various brands. Deciding to shift her career to social media professionally she left education and has worked for DIOSA Nails, TapeMeasure and Likeable Media. She enjoys all things fashion and beauty and you can usually find her at a fashion show or art museum on the weekends. Tune in to hear her story and more!

Direct download: SocialLadies_RB_Casey_Danton.mp3
Category:general -- posted at: 9:57am EDT

Today we are speaking with Jo Hague; Executive Assistant to Likeable Media CEO Carrie Kerpen. Jo started her career working as a Speech & Language Pathologist, specializing in acquired communication disorders and swallowing difficulties in acute care facilities. In May 2013, with a move 'across the pond', she decided to pursue a career that better suited her personality, drive and compulsion to organize and plan! Her path led her to Likeable Media - an award winning social media agency located in New York City. Since then, Jo has been working at the heart of the company contributing to all departments from sales, to operations, to marketing and assisting the CEO.

Direct download: SocialLadies_21_Jo_Hague.mp3
Category:general -- posted at: 11:18am EDT

On today's rebroadcast, we revisit our conversation with, Nicole D'Alonzo -- who gives us a glimpse of her amazing career path. She is the former global director of social at Kiehl’s cosmetics and is now the founding editor of TASTEdaily. Nicole shares with us the lessons she has learned during this journey and the valuable skills she has developed along the way. Her enthusiasm and spirit are clear. Find out what drives Nicole to follow her passions and the ethos behind her latest venture.

Direct download: SocialLadies_RB_Nicole_DAlonzo.mp3
Category:general -- posted at: 10:38am EDT

On today's rebroadcast, Crystal King tells us how she began her career in the start-up world, crafting years of experience building brands via traditional and digital means, to becoming the Senior Social Media, Communications & Marketing Expert at Keurig Green Mountain. Crystal shares with us what she feels are the necessary skills needed to succeed in social and what her team is accomplishing at Keurig Green Mountain through listening and helping customers tell their love stories. Crystal's passion is clear; tune in to discover what motivates her, explore what she thinks are the challenges in today's social space and learn tips on how to get higher customer sentiment.

Direct download: SocialLadies_RB_Crystal_King.mp3
Category:general -- posted at: 12:27pm EDT

On this rebroadcast, we revisit our conversation with Kelli Agnich; Merchandising and Social Media Coordinator at Zazzle - the online retailer that allows users to upload images and create their own merchandise, or buy merchandise created by other users, as well as use images from participating companies. Founded in 1999, Zazzle now has over 40K Twitter followers and more than 100K Facebook 'likes'. In 2007, the company was recognized by TechCrunch as "best business model" and in 2010, was named one of the "Hottest Silicon Valley Companies" by Lead411. Kelli has been with Zazzle since October 2013, managing their social media platforms including Facebook, Google+, Pinterest, Twitter and Instagram. Tune in to hear her story and more!

Direct download: SocialLadies_RB_Kelli_Agnich.mp3
Category:general -- posted at: 10:51am EDT

On Today’s show we are speaking with Candie Harris; Chief Operations Officer for Likeable Media; an award winning social media agency. She previously spent over 20 years in numerous marketing and customer marketing assignments with Esselte Corporation, makers of the Pendaflex, Oxford, Ampad and Rapid brands of office supplies.  In her last role as Vice President of Marketing for Esselte North America, she was responsible for business strategy, new product development and managing the brand portfolio to maximize long term growth and profitability. Ms. Harris is a passionate New Yorker and holds a B.A. from the State University of New York at Stony Brook and an MBA from New York University, Stern School of Business.

Direct download: SocialLadies_20_Candie_Harris.mp3
Category:general -- posted at: 4:14pm EDT