All The Social Ladies with Carrie Kerpen

My next guest is not someone you would describe as a media wallflower. Julie Roehm is the Chief Storyteller and SVP of Strategic Relationships at SAP. Before that she had a long history building huge brands at Ford, Chrysler and a brief stint at Walmart that was a pretty public failure. Take a listen to some of her stories and how social media might have played her story a little bit differently had it been around earlier.

Direct download: SocialLadies_162_JulieRoehm.mp3
Category:general -- posted at: 1:00am EDT

Barbara Martin Coppola is the CMO at GrubHub which is an incredible food delivery service that blends an amazing technology with really yummy food! She’s had quite the career story living in nine different countries throughout her career which is something she prioritized early and often. You’ll hear what it’s like to live all over the world and what it’s like to bring food to a higher level at GrubHub. Take a listen!

Direct download: SocialLadies_161_Barbara_Martin_Coppola.mp3
Category:general -- posted at: 1:01am EDT

Get ready for a great interview. I talk with Ellen Roggemann who is the VP of Marketing at Blink Fitness. Ellen is going to give you all kinds of insights including one that I really love about finding a career with meaning. You’ll hear all about her journey and the themes associated with that and then you’ll hear about how Blink approaches fitness a little bit differently. You might call it, aspirational. Take a listen!

Direct download: SocialLadies_160_Ellen_Roggemann.mp3
Category:general -- posted at: 12:33am EDT

I have Julie Clement Cochran on the show today and she manages the global social media for FedEx. She talks about some of the challenges of working at a large global brand but also some of the moments of pure inspiration. One thing I’m obsessed with is their user-generated content that is repurposed on Instagram - some of the images are jaw-dropping! Take a listen!

Direct download: SocialLadies_159_Julie_Clement_Cochran.mp3
Category:general -- posted at: 12:55am EDT

When I think about one of the best social campaigns I've ever seen, I think about when the Cubs won the world series and Budweiser was able to produce a video in real-time that showed the original announcer calling the game. Of course, he's long gone but they were able to pull old footage and recreate the game-calling experience. How did they do it? Well, I want you to take a listen to Lisa Weser who is the Senior Director of U.S. Marketing & Communications at Anheuser-Busch. She's going to tell you that unbelievable story and also all about her incredible career. Take a listen!

Direct download: SocialLadies_158_Lisa_Weser.mp3
Category:general -- posted at: 1:18am EDT

Kate Retherford has an amazing job as a Social Media Manager at T-Mobile but on this interview, I wanted to talk to her about something even bigger. I talk to her about her blog, All Things Kate, how she chronicled her 80lb weight loss journey and how she finds the time to balance, while navigating through a great, rapidly growing career, her health, wellness and her passions. Take a listen!

Direct download: SocialLadies_157_Kate_Retherford.mp3
Category:general -- posted at: 12:44am EDT

One might say this next guest has the sweetest job ever! That’s right, she works on corporate reputation and social media at Hershey. Please meet Sarah Dull. She’s going to tell you all about Hershey’s approach to social media; specifically their corporate approach and the need for a corporate channel.

Direct download: SocialLadies_156_Sarah_Dull.mp3
Category:general -- posted at: 2:00am EDT

One of my favorite things about talking to Chrysi Philalithes is about when she first started working for RED and wanted to create a mantra. Of course, she wanted it to be 140 characters because after all, she is the Chief Digital Officer there. And so she sent her first tweet; “participation not promotion, dialogue not monologue, leading not following, empowering not excluding, inspiring not forcing." Chrysi has a done a tremendous job of activating digital programs for World Aids Day and for RED as a whole. At Likeable, we are so excited to participate as well. Take a listen to find out how you can too!

Direct download: SocialLadies_155_Chrysi_Philalithes_.mp3
Category:general -- posted at: 12:30am EDT

There are so many amazing lessons in this podcast! I’m really excited to introduce you to Morgan Greco who is the VP of Social Media Business Development at A&E, History Channel, Lifetime and FYI. She shares a lot of fascinating insights. One I love personally is about who you know and how to get to where you’re going based on your network. Take a listen!

Direct download: SocialLadies_154_MorganGreco.mp3
Category:general -- posted at: 1:12am EDT

Today was a really special day because I got to talk to Stewart Goodbody, how is the director of communications at one of my absolute favorite organizations, the Girls Scouts. You're going to hear all about her career and how she actually was on the agency side working for the Girl Scouts when she realized that this was her passion and she loved it enough that she wanted to jump in full-time. You'll hear all about the message of the Girl Scouts, one that I love, and that resonates so clearly in this day and age. Take a listen!

Direct download: Social_Ladies_153_Stewart_Goodbody.mp3
Category:general -- posted at: 12:32pm EDT