All the Social Ladies with Carrie Kerpen

Today, I got a real treat. I got to talk to Kate Gardiner who I have admired from afar for just about forever. Ever since I joined an incredible networking group called The List, I’ve been watching her and she’s unbelievable. She’s an audience engagement specialist working with media brands to redefine their digital futures. She’s the founder of Dstl which, is a New York based agency serving clients around the world and she’s also the co-founder of AVG. I’m really, really impressed by the work she’s doing with media companies - she'll tell you all about it, give you some good thoughts on your first start out of school as well as what media brands need to do to survive in today's day and age. Take a listen.

Direct download: SocialLadies_131Kate_Gardiner.mp3
Category:general -- posted at: 12:42am EDT

Today I’m speaking with Laura Olin. She’s a veteran digital campaigner who helped set the editorial voice for the Obama 2012 Campaign’s social channels among many other candidates. You’re going to hear all about politics and social media. Take a listen!

Direct download: SocialLadies_130_Laura_Olin.mp3
Category:general -- posted at: 1:08am EDT

Get ready for insights from a brilliant marketer. Today I talk with Julie DeLocawho is the head of LOCA Marketing. Her career spans the agency world, the fashion world, the consulting world and she did it all with really smart thinking. Take a listen!
 
Direct download: SocialLadies_129_Julie_DeLoca.mp3
Category:general -- posted at: 12:30am EDT

Lauren Friedman has gone after her dreams ever since she was fresh out of school -- whether it was moving to San Francisco or finding the exact job she wanted or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams too!

Direct download: SocialLadies_128_Lauren_Friedman.mp3
Category:general -- posted at: 2:00am EDT

Edlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!

Direct download: SocialLadies_127_Edlynne_Laryea.mp3
Category:general -- posted at: 12:30am EDT

Take a listen today as I talk to Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe. She helps small businesses succeed in social media and beyond and she also has had an incredible career of bringing innovation internal to brands. 
 
Direct download: SocialLadies_126_Amanda_Brinkman_V1.mp3
Category:general -- posted at: 1:30am EDT

SoulCycle is a movement and one of the women at the helm of that movement is Gabby Etrog Cohen - the VP of PR and Brand Strategy. She's been there since they were only 5 locations and now they're over 58. You'll hear how they grew and how they used social to do it.

Direct download: SocialLadies_125_Gabby_Etrog_Cohen.mp3
Category:general -- posted at: 12:30am EDT

Your vacations are your memories. A lot of times when we are taking vacations, we just book it, we go there, we have the experience, we capture it, we share it and we go home. However, Hilton Grand Vacations has a totally different approach. By listening to your conversations on social media, they know what's going on in your life and they're able to give you an unbelievable experience because of it. Today, I talk to Kam Prince who is the Senior Online Marketing Manager for Hilton Grand Vacations. She has a really interesting viewpoint on how they can take a guest experience and really super-charge it using social media. Take a listen!

Direct download: SocialLadies_124_Kam_Prince.mp3
Category:general -- posted at: 1:30am EDT

Did you ever think that you could connect a career in the museum world with a career in the social world? Well, it’s time to meet Betsy Codding. Betsy Codding is currently the Community Manager for MassMutual’s Financial Group and their corporate social media channels. She’s doing a lot of incredible things there and you’ll see how she connects around life moments. The thing I found the most fascinating was how she connected the dots of her career to get to where she is today. It’s a really great interview. Take a listen!

Direct download: SocialLadies_123_Betsy_Codding.mp3
Category:general -- posted at: 12:30am EDT

Join me this week on "All The Social Ladies" as I speak with Lauren Salazar who is currently the Director of Social Media at Weight Watchers. She overseas all aspects of Weight Watchers Social Media and you'll learn how she grew through Weight Watchers to take on all of these responsibilities. You're going to hear incredible things about Weight Watchers' approach to content and how they use their community to help get their message out. Take a listen!

Direct download: SocialLadies_122_Lauren_Salazr.mp3
Category:general -- posted at: 1:30am EDT