All the Social Ladies with Carrie Kerpen

Sonia Carter leads digital and social media marketing at Mondelez International, building the digital impact of brands such as Cadbury Dairy Milk, Oreo, Kenco, Creme Egg, Green & Black's and Philadelphia across Europe. She is responsible for accelerating digital adoption and proficiency across 30 markets as well as providing strategy for some of Europe's best loved brand to drive results. A passionate advocate of integrated marketing, she believes creativity and ROI are equally inspiring. At the heart of this is her 'Storytelling at Scale' strategy which is helping Mondelez brands reach beyond their fans and influence tens of millions of consumers across the biggest digital platforms.

Direct download: SocialLadies_41_Sonia_Carter.mp3
Category: -- posted at: 6:28pm EST

Anne Doyle has been on the front lines of women's progress for four decades. She began her career as a pioneering TV News and Sports journalist in the 70's and 80's. For her leadership role in opening sports locker rooms to female reporters, she was inducted into the Michigan Journalism Hall of Fame. Anne then moved to the business world, rising through the ranks at Ford Motor Company to become Director of North America Communications. In 2000, Automotive News named her one of the "100 Leading Women in the Auto Industry." She is a single mom who took an early retirement from the corporate fast track to re-invent herself once again when her son, Kevin, was hitting his teens. That's when she began working on her book, Powering Up! How America's Women Achievers Become Leaders. Anne also took the advice she gives to other women, running for and recently completing a 4-year term on the Auburn Hills City Council. A global speaker and voice for the empowerment of women and girls, Anne has been asked by the U.S. State Department to speak in Saudi Arabia, Bahrain, Trinidad & Tobago and Spain. A graduate of the University of Michigan, Anne has also studied at the University of Madrid and completed advanced studies at Northwestern University's Medill School of Journalism and Harvard & Duke's Business schools. 

Direct download: SocialLadies_40_Anne_Doyle.mp3
Category:general -- posted at: 10:32am EST

Adrienne Chance is the Senior Communications Manager for Topgolf, the emerging global leader in golf entertainment. As the voice behind Topgolf, Adrienne is responsible for media relations, internal and guest communications, charitable giving and social media. Since joining Topgolf in 2012, Adrienne has set the strategy for the company’s public relations efforts, crisis and change communications and the use of social media. She has helped garner extensive national media coverage for Topgolf, open five new facilities with nine more under construction, and develop key partnerships with such companies as Golf Digest and Heroes Project. Prior to joining Topgolf, Adrienne worked in public relations for T-System, a healthcare IT company, and in customer advocacy for Southwest Airlines, where she specialized in regulatory compliance issues. Adrienne graduated with a bachelor of science degree in public relations from the University of Florida. She resides in Dallas with her husband and their fur baby. Her secret dream in life is to one day dance on stage with Britney Spears.

Direct download: SocialLadies_39_Adrienne_Chance.mp3
Category:general -- posted at: 2:30am EST

Brittany Hennessy is a brand director, social media consultant, speaker and career & personal branding advisor for millennial women. She has worked on a number of campaigns including Nivea’s 100th Anniversary, Mercedes-Benz Fashion Week, the launch of GAP's "Born to Fit" jean and the VH1 Hip Hop Honors. She also served as a social media captain for the NY/NJ Host Committee for Super Bowl XLVIII. A strong believer in female empowerment, Brittany is the Brand Director for Lucille Roberts Gyms and the Vice-President of Student Affairs for New York Women In Communications, Inc. She previously served as the Social Media Manager for Advertising Women of New York.

Direct download: SocialLadies_38_Brittany_Hennessy.mp3
Category:general -- posted at: 1:11pm EST

Carrie Tylawsky is the Director of Business Development at Likeable Media, a New York based social media marketing firm, where she has assisted in growing the client roster by more than 20% for three consecutive years. She specializes in working with clients to identify their business challenges and producing a social media solution that is customized for their brand and needs. Outside of Likeable, Carrie is passionate about traveling, speaks Mandarin Chinese, and is an avid writer and reader.

Direct download: SocialLadies_37_Carrie_Tylawsky.mp3
Category: -- posted at: 9:16am EST

Sharon Gordon is the Digital Behavior Intelligence Leader at Dun & Bradstreet. She manages the company’s Social Media program and team, and also works on content development, eCommerce and Web analytics. Sharon holds an advanced degree in social sciences, specializing in qualitative and quantitative research methodology. She has worked in the telecom, media, education, and government fields in Marketing, Market Research, Analytics, PR, and Digital Media.

Direct download: SocialLadies_36_Sharon_Gordon.mp3
Category:general -- posted at: 2:30am EST

Lauren Berger is the CEO & Founder of InternQueen.com, a FREE internship destination for young people attracting hundreds of thousands of ambitious young people every month. She is arguably the nation’s most in demand career and internship expert and speaks to thousands of high school students, college students, and recent grads every year, motivating and inspiring them. Berger is known as "The Intern Queen" as she successfully completed 15 internships at high-profile companies like Fox, MTV, and NBC during her four years in college, which led to the successful launch of her own business in 2009. Her first book, All Work, No Pay: Finding an Internship, Building Your Resume, Making Connections, and Gaining Job Experience, is a national best-seller and her second book, Welcome To The Real World, came out on April 22nd. In the new book, Lauren re-writes the rules for millenials in the workplace, demonstrating how to succeed in their first, second, and third jobs after graduation. Recently Berger has been featured on The Today Show, Fox & Friends, the Marie Osmond Show, The New York Times, Seventeen Magazine, and more. Follow along on Facebook, Twitter, Instagram and LinkedIn for the most up to date internships and resources!

Direct download: SocialLadies_35_LaurenBerger.mp3
Category:general -- posted at: 4:14pm EST

Melissa Carrier is a lifelong Rhode Island resident, and a total geek for all things digital. A graduate of the University of Rhode Island, she holds degrees in Marketing, French, and International Business and is proud to have not taken a single course on Social Media (because they didn't exist then). In spite of all this, she managed to become the US Social Media Manager for the world's leader in cut crystal, Swarovski and continues to learn the craft of digital communications.

Direct download: SocialLadies_34_Melissa_Carrier.mp3
Category:general -- posted at: 2:30am EST

Laurie Meacham is the Manager of the Customer Commitment and Social Media team JetBlue Airways. She helped shape JetBlue's social strategy and form the framework for a cross departmental working group. Officially started in October 2010, the Salt Lake City-based team currently consists of 25 crewmembers and operates in tandem with New York City-based experts from other departments, including Corporate Communications, Marketing, and Loyalty to address customer concerns or deliver real-time customer feedback to those internal resources best suited to address them.

Direct download: SocialLadies_33_Laurie_Meacham.mp3
Category:general -- posted at: 2:30am EST

As Global Lead of Global Consumer Engagement for Gap in NYC, Tricia Nichols is responsible for creating a consumer-first plan that bonds between brands and consumers.  Her focus is on digital, social, media, partnerships, branded entertainment & music. Prior to Gap, Tricia’s career included both agencies and brands, including Managing Partner at MediaCom, Senior Lead of Portfolio Projects at PepsiCo and a Group Leader role at TracyLocke.  In these roles, she led activations in emerging media, multicultural, local marketing, social/mobile loyalty, shopper & branded entertainment.   She also helped launch the first PepsiCo10 platform. Tricia is currently an active advisor to start-ups within the retail, digital, entertainment and music spaces & was once an Adjunct Professor.

Direct download: SocialLadies_32_Trischa_Nichols.mp3
Category:general -- posted at: 2:30am EST