All the Social Ladies with Carrie Kerpen

Sometimes the world connects you in the most mysterious of ways. When I went to interview Nizzi Renaud who is the Chief Marketing Officer of Zazzle, I didn't realize that we went to school together and graduated in the exact same year! World's definitely do collide. I loved listening to her story-- she's been at some of the most successful start-ups in the world and is currently now leading the marketing charge over at Zazzle where she is taking their marketplace ecosystem to new heights. I want you to hear the story of her career and what she has been able to accomplish at Zazzle . You'll be impressed just like I was.

Direct download: SocialLadies_99_Nizzi_Renaud.mp3
Category: -- posted at: 10:17pm EDT

​Today I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!

Direct download: SocialLadies_98_Addie_Hall.mp3
Category: -- posted at: 7:14am EDT

Today, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.

Direct download: SocialLadies_97_Linda_Boff.mp3
Category:general -- posted at: 2:30am EDT

Dea Lawrence is the CMO of Variety Magazine, something that was a mainstay in my life when I was a young, aspiring actor. It was a magazine I’d read cover-to-cover. It’s since made a fantastic transition to digital and it's not just survived but thrived in a changing era for print. You’ll hear the story about Dea’s own evolution from an actor to a marketer and seller, and how she’s been able to take hold of a career with her impressive selling skills.

Direct download: SocialLadies_96_Dea_Lawrence.mp3
Category:general -- posted at: 2:30am EDT

Social media is all about storytelling-- the ability to tell stories in an engaging and interesting way and today's guest nails that right on the head. Lynne Jarman-Johnson is the Chief Marketing Officer for Consumer's Credit Union. She's also a mom to six amazing kids! You'll hear her tell a whole lot of stories from very early in her career in television, to how she became an entrepreneur and raised a family over a period of 22 years and then jumped into the CMO position at Consumer's Credit Union-- which when you hear her talk about it, the passion shines right through. Lynne's ability to help people throughout the course of her career is really unparalleled and I'm so proud to have her as a guest today.

 

Direct download: SocialLadies_95_Lynne_Jarman-Johnson.mp3
Category:general -- posted at: 1:52pm EDT

This week we revisit my conversation with Jessica Williams, the Director of Global Innovation Marketing & Analytics at Visa. She is focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading the social and digital analytics at Visa BtoB and corporate marketing. Prior to Visa, Jessica worked at Yahoo! and WCG in the bay area serving in her last role as a Senior Analytics Strategist. She is one Social Lady you don't want to miss.

Direct download: SocialLadies_RB_Jessica_Williams.mp3
Category:general -- posted at: 2:30am EDT

This week we revisit our conversation with KC Geen, from June, 2015. KC is the senior manager of social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.

Direct download: SocialLadies_RB_KC_Geen.mp3
Category:general -- posted at: 2:30am EDT

In a person’s career, is there such a thing as luck? Or do you simply make your own luck? Today, I spoke with Amanda Vandervort who made a career combining her two greatest passions — soccer and marketing. Amanda is the Director of Social Media at Major League Soccer. ​Take a listen and​ ​find out​ how she landed her dream job and how she uses social media to create the most engaging group of Major League fans out there.

Direct download: SocialLadies_95_Amanda_Vandervort.mp3
Category:general -- posted at: 11:47am EDT

On this week's episode of All The Social Ladies, I had the incredible opportunity to interview Amy Vale. Amy is currently the Chief Marketing Officer at charity: water. On the show, she talks about the root of her career and how she made the big move from Australia to New York. You'll hear about charity: water and some of the amazing stuff they are doing on social plus great tips for getting out of your comfort zone and pursuing what really drives your passion.

Direct download: SocialLadies_93_Amy_Vale.mp3
Category:general -- posted at: 11:55pm EDT

On today's episode of All The Social Ladies, I had the amazing opportunity to interview Brandy Blackwell. Brandy is the Senior Marketing Manager of Tijuana Flats, overseeing​​ all social media, public relations, local store marketing and new store opening efforts.​ I'm thrilled to share the story of her career​ and her insights on learning and growing within a company. She's got some great advice I think you'll love, so take a listen!

Direct download: SocialLadies_92_Brandy_Blackwell.mp3
Category:general -- posted at: 12:32am EDT